33 quick and easy Real Estate Facebook post ideas

Lead generation is one of the main pillars for many businesses. This includes real estate, where advertising isn’t just about followers but about helping people find their forever homes.

However, crafting compelling property content is hard, especially with fierce digital advertising competition.

That’s why we have gathered 33 realtors’ Facebook post ideas for real estate agents, together with 6 inspirational real estate Facebook posts for small businesses to help supercharge your lead generation.

The value of Facebook for your business

With monthly active users of approximately 3.03 billion people, the lead generation potential that Facebook has for businesses is immeasurable. On this platform, real estate agents can showcase their offerings to a diverse, expansive audience using a range of ad formats.

By allowing for the publishing of engaging images and video content, perfect for showcasing properties, your agency can increase its brand awareness whilst connecting with interested potential buyers. By integrating advanced technologies like an ERP system for real estate, agencies can enhance their Facebook marketing efforts.

Facebook marketing recommendations for real estate agents

There are some best practices and guidelines that Meta recommends. Real estate agents are required to follow these practices in order to improve lead generation.

Here is a quick recap of Facebook guidelines for real estate agents: 

Do’s

• Facebook offers precise demographic targeting options, including location and age. This means you can zero in on leads in the same zip code as your listings and focus on financially qualified age groups.
• Use video content to captivate leads and offer an authentic property experience. Facebook video clickthrough rates are relatively high, surpassing the 7.97% average across all profile sizes.
• Employ the carousel ad format to showcase multiple properties in one view, enticing leads with diverse options and boosting conversion paths.
• Share content daily at the same time to maintain a predictable and professional presence. Schedule posts in advance for your agency’s online presence. You can make use of tools like Hootsuite to schedule your posts in advance so that they are released when your audience is most online. 
• Craft concise, transparent copy in your real estate Facebook posts. It should clearly present property details like pricing, bedrooms/bathrooms, square footage, and location. 
• Create content tied to recent events, holidays, or market updates to keep your posts relevant and engaging.
• Track performance diligently. Facebook’s analytics show campaign results clearly. Neglecting this data hurts lead generation success.

Don’ts

• Don’t risk losing leads by sending them to unoptimized landing pages. Ensure your landing page aligns with the listing, looks good, is user-friendly, and provides clear instructions.
• Don’t post randomly; stick to a consistent schedule to avoid appearing unorganized or unprofessional.
• Foster interaction by posing questions that encourage feedback. Engage in meaningful two-way conversations.
• Don’t overlook offering exclusive property details and community updates to your Page followers.
• Avoid poor targeting to prevent wasting quality ads on the wrong audience. This hurts campaign performance and lead generation.

Use these rules as a roadmap for effective real estate marketing on Facebook. Keep your approach concise and straightforward for optimal impact.

That being said, let’s take a look at some real estate social media posts that you can easily implement into your publishing schedule. 

 30 usable Facebook post ideas for real estate agents

1. Facebook Lead Ads

As the real estate market moves online, traditional approaches like cold calling lose their effectiveness. Social media advertising tools such as Facebook Lead Ads have become the key lead generator for real estate. These ads pinpoint and capture purchase-ready leads right within the platform.

What makes this tool a go-to for many real estate advertisers? 

Facebook Lead Ads remove the need for landing pages. They streamline user information submission with pre-filled forms. From there, your collected leads are easily downloaded into your CRM for swift, targeted follow-ups.

Here are some integrations that can help you achieve this optimization:

Now, let’s check out some examples of real estate content ideas using Lead Ads.

The first image below shows the Facebook Lead Ads of B.Holt & Partners Realty Group. Once a user clicks on “Get deal now”, they will be directed to the second image. From here, they are instructed to fill in a few details and click submit.

Once the form is submitted, the user will be taken to the third image. Here, they will need to confirm their consent by agreeing to the terms and conditions. By clicking the submit button, they will be directed to the last image.

You’ll still need to get help from automation to efficiently streamline the data sync. For instance, you can connect your Facebook Lead Ads to your CRM using Facebook Leads Ads integration. 

These integrations sync your incoming leads and automatically add them to your CRM funnel. Then, you can nurture them through a secondary campaign, such as sending an automatic welcome email or an appropriate follow-up. 

Automation eliminates the lengthy process of manually downloading leads, which can often result in untimely follow-ups and reduced conversions. Using LeadsBridge integrations, you can easily automate your lead generation efforts and improve real estate marketing automation.

Lead nurturing is imperative when creating a result-driven sales funnel. Here’s how to successfully nurture your prospects and drive conversion.

2. Blog posts

By maintaining an active blog, your site could become a go-to source for creative and helpful real estate social media content. B2B marketing experts believe blogging can boost lead generation up to 67%, by organically converting search traffic into customers.

A good blog also establishes industry expertise that brings you brand authority. For instance, you can use your blog to make a central hub of information on relevant topics like market trends, homeowner tips, buying/selling guides, and local community insights.

For more inspiration, take a look at how Zillow uses its Porchlight blog to attract leads.

3. Video content

Approximately 500 million viewers watch 100 million hours of video on Facebook daily. Consequently, videos generate a vast number of views, likes, and shares on Facebook.

A video is a fantastic medium to use to communicate with your leads and educate them on your business, making it one of the Facebook post ideas for real estate agents that cannot be overlooked. 

You can share educational videos that are aligned with your marketing objectives, and showcase properties in a more effective manner.

Below is an example of how Mr. Sell Team optimized videos to promote its listings.

4. Imagery

Photos drive more engagement than any other tactic, whether it be blog posts, tips, and tricks, or quick hacks.

Visuals stick in people’s minds better than other forms of communication. Research shows the brain processes images 60,000 times faster than text, making image-based posts more memorable. 

For more likes and shares, it’s best to hire professional designers and photographers to create eye-catching property images in your ads.

Take a look at how The Corcoran Group intelligently uses photos to acquire high numbers of prospect attention:

5. Quotes

Using quotes as a means of relating to your audience is another real estate social media post idea suitable for Facebook. Quotes can help to improve your ranking on Facebook and consequently increase your Facebook reach.

The Facebook algorithm determines what is displayed on a user’s news feed. So when your leads engage with your quote posts, they will continue to see your additional content.

Quotes are easy to create, and you can use Canva to make your designs more attractive. 

6. Business testimonial

Asking loyal customers to share their opinions about your business is another high-performing realtor Facebook post idea. 

Testimonials are critical to your business, as potential buyers always want the reassurance of past success to be demonstrated. This can include how many people you have assisted in selling or buying a home and what makes you stand out from other realtors.

In addition, testimonials strengthen your brand awareness and authority, making prospects more willing to trust you. Once they develop trust in your ability, they will become more comfortable and willing to do business with you.

7. Tips on home purchase/maintenance

Sharing tips on home maintenance and educating your leads about home purchases is one of the many Facebook post ideas for real estate agents that gain high social traction.

Many people are unaware of what to expect regarding purchasing a home. Therefore, posting tips on this process can help to prepare them for when they will need this information.

8. Humor

Many creative real estate social media posts employ appropriate humor in their content. This can generate greater numbers of likes and shares. This allows you to stand out from competitors who typically take a more serious tone. 

To do this, you can use witty real estate signs, upload unusual open house stories, share memes targeted at first-time buyers, etc. But don’t overdo it to avoid losing authority. 

9. Holiday and seasonal posts

Holiday and seasonal posts are highly shareable and often garner more social interaction than any other type of post. For instance, New Year is an optimal time to target prospective buyers, as many people look to a new beginning, particularly in a new location.

As another example, take a look at how Remax showcased this home, directing the content toward people searching for a home during the Thanksgiving season:

Using holidays as an occasion to post is a great way to show that you are interested in your community’s real-life experiences.

10. Current listings

Consider displaying images of the properties you want to offer, along with the properties you have already sold. This approach lets you showcase the full caliber of your offerings whilst creating awareness of listing amongst leads.

11. Satisfied customers

Knowing the importance of testimonials, let’s not forget how important it can be to visualize this proof of satisfaction. Sharing an image of buyers who have used your agency can improve your customer relations and strengthen your brand.

Post a photo of the new homeowners holding the keys to their new home, removing the for-sale sign from the front yard, or signing the contract. This is usually one of the compelling Facebook post ideas for real estate agents.

12. Virtual open house tours

Virtual open house tours are a trending real estate social media strategy, letting potential buyers view homes flexibly. These tours can boost your lead generation by engaging multiple prospects at once.

For maximum property exposure, try virtual tours to reach a broad audience quickly. Also, use Facebook’s Custom Audience feature to locate your existing customer base on the platform. It involves sources like customer lists, website traffic, and Facebook engagement.

To simplify this process, consider LeadsBridge, a Meta partner automating data sync between your tools and Facebook Custom Audiences.

13. Home decor inspiration

Shift your content’s focus. Homes sell better when you spotlight captivating decor. You may also use images to showcase new, trendy styles that inspire buyers. With a few images, you can introduce them to bold furnishings or smart layout tweaks they could use to transform their property.

14. Neighborhood

When purchasing a new home, buyers have their focus on multiple details. One of those important details is the neighborhood in which the property is situated.

If the neighborhood has a community pool, a lake, or an attractive urbanscape, it is worth showcasing this in a series of creative real estate social media posts for Facebook. This can make it easier to draw the leads’ attention, all whilst highlighting some of the best features that buyers would like to know about.

Take a look at the aerial view of this beautiful neighborhood posted by Bayleys Real Estate:

15. DIY projects

Along with the home decor theme, highlighting DIY projects can be one of the most successful Facebook post ideas for real estate agents. Anything from before-and-after paint jobs to custom-built cabinets in the kitchen can capture the attention of users.

16. Price-drops

One of the biggest, if not the biggest, deciding factors for buyers is the price of a property.

It’s common practice to lower the prices of houses if they do not sell at the original asking price. Therefore, significant price drops are worth posting about on Facebook for real estate agents.

17. Personal details

One simple aspect that often gets overlooked is the efficacy of posting your contact information. This is imperative, as potential customers must know when and where they can interact with your business.

Take a look at how Avery Harrison incorporates this into their real estate Facebook posts:

Post your office hours, location, phone number, and any other relevant details, as clearly and often as you can. This information can stick in the minds of leads unbeknownst to them.

18. Older listings

A great way to maximize your exposure is to repost your older listings. When a house does not get sold, it does not necessarily mean that people are uninterested in your offering. It may be the case that not enough people have been made aware of its availability.

Every few weeks, you should consider reposting the properties that are still available for purchase and tailor your pitch to suit a number of custom audiences.

19. Other agents

Naturally, you do not want to advertise for your competition. However, you would be surprised to know that doing so may have potential benefits for your business. There are many clever ways to repost other real estate agents’ branded content. 

As a realtor, sharing Facebook real estate listings posted by other agents and including your name as a reference can earn you some extra credits and sales.

20. Local businesses

Posting images of key businesses in the neighborhood is another of the Facebook post ideas for small businesses that can reap numerous benefits. 

These may be images of banks, shopping centers, and fitness centers close to your listings. The idea is to let your audience know about the amenities located at a commutable distance from the listing. 

Having this post shared by the businesses mentioned can reinforce your standing within the community and build trust amongst prospects.

21. Business information

Although your information is already on your business’s Facebook page, you can still expand your audiences’ understanding of your business and your offerings. 

Adding a short summary of your business listings, a picture of your office, posts about your staff and their history, and other business-introductory information_ all can contribute to your brand awareness efforts. 

22. Weekly series

To be successful on Facebook, regular posting is a necessity. When your account is active, your audience will always come back to see new content. Here, you can start a routine weekly series to engage your audience. 

Consistency creates expectations and keeps your audience anticipating your next post. Besides having a themed content idea to work with, it helps to display homes that require quick sales, and your audience will come back to read the weekly series. 

Here’s an example from Dickens Mitchener & Associates:

23. Mortgage

As a mortgage broker, there are different Facebook post ideas for real estate agents that can be used to generate engagement and convert mortgage leads on your page. 

For instance, you can take a photo as you are closing a mortgage deal and post it on your Facebook page. Below is a real example from Primary Residential Mortgage, Inc., which has used this angle for content.

Through posts such as this one, you can also alert your potential buyers about new loan products, creating awareness for your new offerings.

24. Get creative 

Use every resource and asset that you have to elevate your creativity. For example, mix photos and text, play with designs, or add motion for distinction. 

Given Facebook’s crowded landscape, innovative real estate social media content grabs attention and boosts engagement.

See how Casaloca Guatavita has used this to its advantage:

25. Giveaways

People dislike a hard-sale approach these days. If your Facebook page reflects that you are only trying to take without offering anything in return, your audiences will likely turn cold and may even unfollow your page.

Once in a while, share a post with a special offer, giveaway, or discount code. This works especially well if you add a time limit element, which gives a sense of urgency.

In the example below, Dickens Mitchener celebrates the month of October along with its audience by offering a seasonal giveaway:

26. Sharing information

There are different types of people in your audience. They range from window shoppers to people with purchase intent and homeowners who are evaluating their options. 

Including genuine information from your informative content and a link that directs them to your blog post or whitepaper can help you generate high-intent leads. Rest assured that only truly interested people will click on these links. If you are offering something of value, they will likely share their information with you for future communication. 

27. ​​ Call to action

Adding CTAs to your real estate Facebook posts is more leaning towards the action you are targeting and less about the post itself, and is a facet seen within all Facebook post ideas for real estate agents. 

Different kinds of posts need different types of CTAs, including “learn more” or ‘register interest”. Providing your audience with a clear path of action on what you want them to do next helps you get higher conversions. 

Check out this Facebook ad from Zillow, for instance:

28. Polls and quizzes

The best way to know what your audience wants is to ask them. People love getting involved and sharing their personal opinion, which is why polls and quizzes are such a great idea to get your audience to actively participate in the conversation.

With polls and quizzes, you can get insights into your audience’s preferences – what they want to see more of or less of – to build a more focused real estate Facebook strategy.

29. Contests

Another thing people love is to get something for free. According to an MIT study, “the word free gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.”

Why not run a contest on your social media and offer the winner something free in return: a home evaluation, home staging service, or gift?

30. “Just Sold” announcements

Just sold real estate Facebook posts are scroll-stopping ideas for any realtor agency. These cheerful posts showcase more than just a transaction; they say that the wishes of becoming homeowners come true. By showing your successful transactions, you invite others to imagine their own happily-ever-after.

Posts like Jody Clegg Team’s announcement above can create a strong emotional connection with your audience while building trust and demonstrating your competence. Every “Just Sold” real estate Facebook post lets you celebrate your wins and watch your brand’s reach and impact develop.

31. Daily posts

Daily real estate posts are your virtual keys to unlocking engagement with a unique personal touch. They’re not just updates; they’re invitations into the dynamic world of properties, trends, and market insights. 

You can create your special daily dose. These daily glimpses into your expertise, infused with your personal touch, build a connection. From market trends to DIY tips, each post is a chance to showcase your industry prowess and offer value, all with that distinct flair only you can bring.

Check out Shannon Clark Century 21 Realtor‘s take on a daily real estate post below. 

31. Open House Invitations

Although single viewings are a major element in driving conversions, open houses remain a lead generation tactic that real estate agents should not overlook. 

A creative way to weave this viewing method into your social media post is to create a recap of all available open house viewings available within a specific time period, be it weekly, every fortnight, or monthly. 

This way, leads can avoid the tedious task of sifting through all listings. They can attend more than one showing and become aware of other available properties that they may not have known of. 

32. Establishing a strong brand identity 

A non-negotiable factor of many successful Facebook post ideas for real estate agents is the reinforcement of positioning through brand-themed content. This may include your logo, brand colors, or any other aspect pertaining to your business’ identity.

Creating content that shows this kind of material about your small business makes your followers more familiar with your brand and keeps you at the top of their minds.

33. Real estate Facebook marketing for new agents

New to real estate? Understand its complexities. Market demands vary, from short-term to long-term investors, rentals, and users. Grasp these nuances to craft accurate marketing models and inspire Facebook post ideas.

Given market volatility and fluctuating ad costs, approach real estate Facebook marketing with caution. When starting, email friends with promos and ask for sharing to boost awareness for your new business.

Here is an example:

Check out our webinar to learn all about lead generation through Facebook & Instagram Lead Ads.

More Facebook post ideas for small businesses

Beyond tailored content, Facebook stands tall as a global social hub and a goldmine for lead generation. Users digitally gather here for connections, product hunts, videos, and life snippets. These characteristics make Facebook a popular advertising platform as well.

As a realtor, you too can use this popular platform’s potential to achieve your business goals. Doing so, however, required cutting-edge technology and the use of automation in your data management processes.

Learn everything you need to know about marketing automation for small businesses.

That said, here are some everyday workflows you can streamline through integrations:

Here are 6 more Facebook post ideas you can use to interact with your audience and encourage engagement.

1. Brand storytelling

Storytelling captivates, whether used for sharing info, traditions, or marketing. People connect through stories. That’s why brand stories make for a powerful Facebook post idea. It fuels engagement, trust, and brand recognition.

Giving your followers and customers an idea about what happens behind the scenes is another way you can add depth to your brand storytelling. For instance, putting names to faces helps to humanize your agency and creates trust, fostering a stronger bond with your customers.

This photo was taken of the LeadsBridge team during last year’s Mega Camp, and was posted on our Facebook page. It helped us engage with our audience and helped our customers get to know us a little more.

2. Using audience inputs

When it comes to realtor Facebook posts, audience polls, and opinion-seeking posts are among the most popular. Of course, you shouldn’t base a big business decision on your social media follower’s ideas.

However, asking them to share their opinion about some details, like a small change to your e-commerce or whether or not you should participate in something, is a great way to engage with your customers. 

You can gain great marketing insight from this practice, while your audience will appreciate having their opinion valued.

3. Creating humorous memes 

Memes are a must-have in small business social media posts. Their sharability makes them an ideal awareness tool that taps into internet culture. However, you need to use them wisely to fuel engagement.

Remember, images might be copyrighted. Craft your own visuals, mirroring the style, and customize the message for your brand’s flair.

4. Leveraging social proof

People want to know what they are buying is legit and that the property matches its claims. Getting your customers involved in your small business and collecting reviews or testimonials is a great way to build trust with your existing and future customers.

As a post idea, you can create pictures highlighting excellent reviews or make video testimonials from customers who have been to an open house event or found their home using your services. 

A more creative real estate social media post may be to do small takeovers with loyal customers where they reply to potential buyers’ questions.

5. Community-centric posts

Every relationship is a two-way street. So, making things about not only your customers but also the community you belong to is a great way to engage with your followers. In addition, these post shows your small business’s values and mindset.

6. Business events & activities

Show the activities you participate in and tell your followers about them. Keep them in the loop about what’s going on, and they’ll have a way to be even more involved with your small business.

Again, you can see an example of something we did and posted to LeadsBridge’s LinkedIn profile. The main point of doing this was to maintain full transparency with our audience and show them how we like to get involved in any way we can, i.e., LeadsBridge was acquired by ActiveProspect.

Final thoughts

Now that you are armed with an arsenal of actionable Facebook post ideas for real estate agents that you can implement immediately, it’s time to consider how you can simplify your lead generation process.

Here at LeadsBridge, we offer our extensive services to thousands of estate agencies who want to generate leads using Facebook. Our integrations help realtors generate highly qualified leads in a short time with specialized integrations. If you’re ready to take the plunge and automate your lead generation process, we’re here to help!

We offer a variety of integrations perfect for real estate agents, and all are available at the click of a button.