Lead Gen Blog

Best Real Estate Advertising Ideas to Generate More Leads in Autumn

By Mark Cirillo | 2 Comments | 1st October 2018

In an industry so competitive, real estate advertising ideas need to be fresh, exciting and also fit the seasons. For instance, we’ve moved from summer advertising into autumn now and our promotional materials need to reflect that. We’re no longer talking about summer holiday homes or exciting beach properties. Instead, we’re going to be talking about staying warm, having comfortable amenities and also decorating our properties with seasonal decor.

So to help you out, we’ve put together a couple of the best real estate advertising tips that will help you generate more leads in autumn.

Engage With Your Community

If you’re a part of a local community then you have plenty of real estate advertising ideas at your disposal. One of the best real estate advertising tricks you can utilize is to make yourself a part of the community and get your name out there. This is especially helpful if you live in a relatively small town where there’s not as much competition. It’s all about reaching out to the community and making yourself a well-known name in the area.

For instance, one real estate advertising idea that you could try is holding a fall cleaning event. With all the trees shedding their leaves this season, suburbs and other similar communities are usually showered with auburn leaves and it can get a little annoying for drivers when they fill the streets. You could host a little event to do a cleanup for the streets–something good for the community that spurs action. You could clean up the streets where you offer properties. Ensure that you have signs with your business name on the properties that are up for sale, and they’ll get noticed by those that attend your event to help sweep up and clear the streets.

Another seasonal event that you should absolutely take advantage of is veterans’ day. As an acknowledgement of those who made the ultimate sacrifice to protect their country, veterans’ day is celebrated event all across the country. Make sure you make a mention of veterans’ day and let people know that you’re also supportive of veterans all across the country. Celebrate with local communities, become a part of the parades and show yourself at these local events to ensure that your name is getting out there and you’re slowly becoming a part of the community.

Becoming a part of the community is one of the best ways to build a solid relationship with all of your clients. However, it’s also one of the best real estate advertising ideas to consider even if you’re in a relatively large city with plenty of competition. In short, the more you get your name out there, the more leads you’ll generate and the more people will start talking about your deeds.

It’s one of the more unique real estate advertising ideas that we’ve seen and it’s certainly a sneaky way to generate more leads this season.

Using Autumn Decor to Your Advantage

The autumn is a rather quiet season for many. It’s all about using those lovely natural colours like browns and greens in your home and creating a comfortable, homely sense of style and design. Make sure you use these design elements to your advantage and create a nostalgic yet traditional home that will draw the attention of home buyers this season.

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Good real estate advertising ideas will always play on what their customers really want. It’s all about offering buyers the home of their dreams, and it will get people talking when people start sharing your wonderful autumn decor homes.

Seasonal Greetings

One of the best real estate advertising ideas is to actively be aware of any seasonal activities and events. For instance, Thanksgiving is late in November which is part of the autumn season and is a great opportunity to send greeting cards in order to build up client loyalty. Of all the real estate advertising ideas on this list, this is one of the best ways to interact and engage with clients both new and old.

This makes it a fantastic way to build more leads, and if you use this tip correctly, can give you huge swings of attention in your favour. Let your clients know that you’re thinking of them and want to give them your best wishes, and they’re more likely to come back, recommend you or even spread the word about how down-to-earth and likeable your business is.

Attracting Downsizers

The autumn season is a great time to use the emotions of buyers in your favour. As explained before, all of the best real estate advertising ideas give buyers what they want. So in order to generate effective leads, it’s a good idea to attract all kinds of customers and account for every buyer. The autumn tells us that we’re soon approaching the end of the year. Whether the buyer has done a lot in a single year or realized that it’s passed by so quickly, they’ll start to think about emotional things and reflect on the year as a whole.

 best real estate advertising

One group that we see quite often is downsizers. These are generally seniors or adults that own large homes and want to cut down on living expenses by selling their current home and going for something a little smaller. Perhaps their children have left the house now and bought homes of their own, or maybe an elderly relative passed away that year and there are too many extra rooms. This might seem like a rather negative emotion or thought to use as part of your marketing targets, but it’s a need that exists and one of the more effective real estate advertising ideas.

Tell a Story

With social media becoming such a huge component in all the best real estate advertising promotions, it makes sense to latch onto the creative trend of telling stories to tell a house. Real estate listings used to be very robotic, generic and boring. Real estate advertising ideas weren’t at all very creative, but in recent times, we’ve learned the importance of telling a good story and writing up an amazing description for our clients.

It’s all about telling a story with your descriptions. It’s about describing what the home could offer you, it’s about giving them an idea of what their future might hold and it can help generate some very serious leads.

To utilize these types of real estate advertising ideas, you need to have lots of pictures and a narrative in mind. For instance, if you’re selling a rather unique 3-bedroom detached house in an affluent neighbourhood that has a long history, you can tap into that history of the community and tell a story. Talk about how the neighbours are all very traditional people, mention all the lovely Thanksgiving meals you could have with others in the community, and talk about the education in the local area and how many successful people grew up on those streets.

If you’re lucky and there are famous people in the area, then it makes for fantastic real estate advertising ideas. Remember that all of the best real estate advertising promotions are about painting a picture and giving ideas to your audience, and telling a story is one of the best ways to do that.

Telling a story can take a lot of practice, but it’s certainly one of the best real estate advertising practices that you can take advantage of as long as you’re willing to do a bit of research or even consider hiring a writer to help you write up a high-quality description for the property.

Consider Talking About Savings

The autumn is, for many, a rather cold season depending on the part of the world you live in. While some experience sun all-year round, others will known that autumn is the beginning of a very harsh and cold winter season. This is when it’s beneficial to have a home that can cope with the cold season, and there’s nothing better than utilizing this as effective real estate advertising ideas.

 best real estate advertising

For example, talk about energy-efficient appliances. Boast about how the house you’re selling has already got amazing insulation and show it off. Talk about the new energy-efficient heating system you have, and mention the high-tech appliances such as the programmable thermostat or the whole-house monitor. Effective real estate advertising ideas play on these needs of the audience, and mentioning how effective your home can be is no exception.

In fact, a study has suggested that energy efficient homes sell for 7% more, and with more people becoming more aware of their carbon footprint and the importance of looking after the environment, it’s one of the best real estate advertising angles you could take now.

Summary

Hopefully, these ideas have given you a head start this season. With all the competition around in the real estate industry, it’s essential that you focus on the best real estate advertising ideas so that you can stay ahead of other agents and generate relevant leads that have a higher chance of converting into a sale.

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Mark Cirillo

Eager digital marketer, nurtured by news and strategies of this world, helping people and businesses to build and reinvent their online presence.

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