Lead Gen Blog

How Real estate agents can find new customers with Facebook Lead Ads

By Michele Serrazanetti | 1 Comment | 3rd August 2016

In the last few months Facebook has been rolling out for everyone a new powerful advertising format, specifically designed with the goal of making a lot easier the process of collecting new leads.

The first results are really amazing both in terms of conversion rate and cost per lead. In this article we’ll going to explain you how advertising on Facebook can help you grow a successful real estate business and everything you need to know about Facebook Lead ads: the good (which is almost everything), the bad and how thanks to LeadsBridge you’re going to fix the bad 😉

The leads generation cost problem

So you run a real estate business and you’re looking as always for new clients. A lead is nothing more than a potential new client, and today the fastest way to collect a lot of them is for sure this amazing internet thing… however, this is much easier said than done. The number of businesses realizing the potential of online advertising and starting to learn how to leverage it is obviously increasing more and more. The bad news is that platforms like Google Adwords and Facebook ads work with a bid system, and in the most competitive markets (like realtors one) the cost per click nowadays can be very expensive.

Facebook is nonetheless a very powerful tool for a real estate agent, giving the opportunity to build awareness, drive traffic to your website, and in the end find new potential clients. With an advertising campaign you’ll be able to target the exact type of people you want to reach, thanks to all the informations Facebook knows about us. For example you can choose to show your ads just to people with higher household incomes, or to those who recently had a major life changing event, because someone who just got married or had children is likely to be interested in purchasing a new home in the near future. Pretty huge, isn’t it?

Having an easier life with FB Lead Ads

Have you already tried running a Facebook ads campaign to collect new leads?

If you were making your work nicely, you designed a fancy ad pointing to a landing page where you would – hopefully – get those yummy data from your lead (usually just a name and an email). But how was the conversion rate going? You paid a lot for those clicks, and most of them were probably just wasted money feeding google analytics with website visits but not your database with real leads. Collecting information from users is quite an hard challenge, especially on mobile with issues like slow load times, the difficulty of entering contact information compared to desktop… and we’re just giving for granted the mobile responsiveness.

Facebook with its recently released Lead ads format is going to make collecting leads a lot more easier and with its over 1 billion user base you just need to find the right ones: those quality leads that can potentially be converted into clients.

How do Lead Ads actually work?

With Lead ads users will give you all the information you need without even leaving Facebook. This means a more streamlined and fast experience. But there’s more, because when an user clicks on a lead ad he will get a form pre-filled with data based on his Facebook profile information.

Yeah that’s right: no more manually filling out forms!

This is a big deal, especially on mobile!

 

The Lead Ads pain point and how LeadsBridge will fix it for you

So Lead Ads are amazing… they’ve got only one catch. Facebook lets you only download all the leads you’ve gathered through a CSV file. This is the only way you’ve got to work with all those great information you’ve paid for.

But working with CSV files means spending a lot of time importing and exporting data, and what you really need is to have the ability to send an email or give a call in the exact time you get that new lead. If you wait two days that person who clicked on your ad might already have completely forgotten about you. You should start developing a relationship with your lead immediately after he expressed interest in your business by sending his personal information.

Luckily we’ve got this 😉 With LeadsBridge you can instantly synchronize all your new leads with your crm or email marketing software and get in touch right away!

Your CRM is already integrated with LeadsBridge, for sure!

In the last months we’ve been working hard to have all the integrations our customers needed. We have already set up over 40 of the most popular CRM and email marketing software. Hubspot, Silverpop, Salesforce, Mailchimp, Aweber, GetResponse… just to name a few. And we’re not scared about custom solutions as well! Check out all our native integrations and our custom integration promise here.

Below a video on how you’ll sync your leads.

 

Be friendly with Lead MetaData

As a real estate agent you’ll probably already receiving emails from different sources with lead’s information. These emails have different formats and you know that trying to set up an automatic process in order to extract leads informations and put them in the right spot of your database is not easy at all.

In the future things are hopefully going to be smoother thanks to the Real Estate Lead Metadata Specification, an industry standard approach for portals to communicate lead information with the goal of having 100% accurate transmission of lead details.

LeadsBridge integrates Lead MetaData, here you can find for example how to integrate FiveStreet CRM and Top Producer CRM.

 

The one thing you shouldn’t forget: a welcome email

As we already mentioned, getting in touch as soon as possible with those who clicked on your Lead ad on Facebook is a key success factor. People expects news from you in the very moment they’ve sent their personal data, so a welcome email is mandatory to establish a relationship with your new potential customer and to keep him on track about what’s happening next.

 

Welcome email through LeadsBridge

LeadsBridge syncs in real-time with your CRM/autoresponder, so you can set it up in order to send a welcome email to all new leads coming from your Facebook campaign.

If you can’t send email with your CRM we’ve got you covered! You can send a welcome email directly with LeadsBridge!

Here a video showing you how.

 

You’ll find all the customization options you need to deliver a white paper, a coupon, or just to inform that you received contact details and that you’ll get in touch soon.

 

Just give it a try!

Register to LeadsBridge and you’ll get a 7-day free trial to sync up your leads with your CRM or simply receive them via email ;).

Michele Serrazanetti

Growth Hacker at LeadsBridge. Has been working since 2009 as a web specialist in many different fields, from politics to agencies and no-profits. After a masterlab in H-Farm ventures accelerator fell in love with the startup ecosystem.

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