8 incredible split tests to convert 3x leads

Advertisers and marketers that create landing pages that converts do one thing very well:

They split test major elements on their landing page to increase their conversions.

But you’re probably wondering:  What are the elements to split test on my landing page that can increase my conversion rate?

Well, in this article, you will learn how to split test 8 major elements on your landing page to convert 3x leads.

 

  1. Headline

The headline is the first thing your visitor sees as they land on your page. A research study revealed that 80% of readers never go past the headline. This is why you need to create a headline that communicates a clear message that your audience can easily understand.

It should make them curious to want to read the remaining part of the page. To create a good headline, you want to avoid writing headlines as if you are writing sentences. It will make you lose your readers fast.

Your headline should also be compelling and benefit driven.

A good example of this is from Truckersreport. It is a community of professional truck drivers. It is a community that drivers use to connect with one another and find better employment.

They did a split test on the headline of their job opportunities landing page.

The first page has this headline “Truck drivers needed asap” as shown below:

 

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