How the Custom Audiences Bridge works
A Custom Audience Bridge is a connection between you CRM/Autoresponder and Facebook Custom Audiences.
It creates a NEW Custom Audience in Facebook gathering the email addresses and phone numbers from your CRM.
Every Bridge checks and UPDATES the Custom Audience every 3 hours.
Below an infographic showing you how the Custom Audiences Bridge works:
As you can see, LeadsBridge syncs also the leads collected by a Lead Ads form and a cloud stored file into a Custom Audience.
This process is called Combined Custom Audiences and is available on all plans.