1. How the Custom Audiences Bridge works

How the Custom Audiences Bridge works

A Custom Audience Bridge is a connection between you CRM/Autoresponder and Facebook Custom Audiences.

It creates a NEW Custom Audience in Facebook gathering the email addresses and phone numbers from your CRM.

Every Bridge checks and UPDATES the Custom Audience every 3 hours.


Below an infographic showing you how the Custom Audiences Bridge works:


infographic custom audience sync


As you can see, LeadsBridge syncs also the leads collected by a Lead Ads form and a cloud stored file into a Custom Audience.

This process is called Combined Custom Audiences and is available on all plans.