Connect Instapage to Instagram Custom Audiences with LeadsBridge

1. Head over to the left sidebar and click on Bridges
2. You'll be taken to the Bridges section of your account
3. Click on the Add New button
4. You'll be taken to the first step of the bridge creation

1. Choose a name for your bridge (this will only be visible inside LeadsBridge)
2. You may add labels to help you identify your bridge later
3. Choose Instapage as the source for your bridge
4. Choose Instagram Custom Audiences as the destination
5. Click on the Next button

You may send lead's information from Instapage to LeadsBridge through the Webhook feature.

Copy the Webhook address that you see in this step and set this endpoint as the data receiver inside your Instapage settings.

How to setup the webhook on Instapage

In the source step you’ll see a webhook available, set that URL inside your Instapage settings.
Follow these steps to connect your landing page:

1. Head over your Instapage form settings and click edit on your form to open the Integration tab.
2. Select the Webhook integration and enter the webhook endpoint URL provided by LeadsBridge.

1. Select the sending method and click continue.
2. In the next step you will have to match your form fields with your WebHook fields.

5. Go to the form preview and then send a test lead to check if everything has been set properly.

Before proceeding

One last thing before proceeding to the next step is to send a test lead from Instapage. This will allow us to recognize the attributes you'd like to pass along and offer them as presets in the next steps of the setup.

1. Please make sure the LeadsBridge screen is saying "Waiting for New Lead...", it means that we're ready to receive your test data
2. Go to Instapage
3. Submit a test lead
4. Once done go back to LeadsBridge and verify that your test was sent successfully
5. You should see the information processed correctly by the app
6. Click on the Next button

1. Type in the integration's name in the dedicated field
2. Enter your details where you want to send your leads
4. Click on the Next button
5. You'll now be able to select the destination segment to send your leads to
6. You may choose to receive an email receipt for each incoming lead.
   • Type the address(es) where you'd like to receive the receipt
   • You may also modify the Subject line of the email
7. Click on the Next button

Here you'll be able to map your source information with your destination fields.

You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on Instagram Custom Audiences.

Underneath there's a box where you may add the information you'd like to send.

• Check each of the Instagram Custom Audiences fields available
• Match the information you wish to pass along from Instapage
• You may type the information manually and pass them as a static value
• Use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on
• You may also leave blank the box of a field's information you don't want to send through

Custom Fields

1. If you'd like to add more fields, just look at the bottom of the page
2. Head over the "Don't find a CRM custom field?" box
3. Select the field you'd like to add from the dropdown list
4. Click the Add Custom Field button
6. The field will appear above
7. Add the desired information, as you did with the other ones

Once accomplished your desired outcome, just click Next and head to the last step.

In this final step, you'll be able to send a lead from LeadsBridge to test if the configuration works properly.

1. To create a new test lead, fill in the required information when prompted
2. Click Test Now
3. To test with a real lead, switch the toogle to "Test with existing lead".
4. Click Sync Now along the lead you'd like to send
5. If you did everything right the button will turn green, meaning your lead was synced successfully and the integration is ready
6. Click Finish to save your settings and turn active your bridge