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How to connect Mixpanel with AdRoll
Mixpanel / AdRoll
Documentation

Connect Mixpanel to AdRoll with LeadsBridge

MixpanelAdRoll

This article is a simple guide on how to set up the bridge and connect Mixpanel to AdRoll.

Add the Google Ads Account first

  1. Head over to the left sidebar and click on Google Suite.
  2. Click Google Ads Account.
  3. Click on Add New to connect the Ads Account.
  4. A Google screen will ask you to login with the account you'd like to use.
  5. Authorize LeadsBridge to access to your Google Ads Account information.
  6. Once done, you'll be taken back to the LeadsBridge app.

How to set up the bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on AdRoll Suite.
  2. Click AdRoll.
  3. You'll be taken to the AdRoll section of your account.
  4. Click on Add New.
  5. You'll be taken to the first step of the bridge creation.

Step 3: Setup your Mixpanel source

  1. Choose Mixpanel as source of your contacts.
  2. Select to use an existing integration or to create a new one.
  3. Click Next.

You may skip the integration part if your integration has been already configured.

Integrate Mixpanel with LeadsBridge

  1. Type in the name you'd like to call your integration to recognize it later.
  2. Enter API Secret and Access Token to connect your Mixpanel with LeadsBridge.
  3. To find the API Secret and Access Token you need to follow these steps:
    1. Click the Settings gear in the upper right-hand corner of your Mixpanel project
    2. Select Project settings to see your project token for the project you’re currently viewing
    3. All management options and project access keys are available in the main Overview tab
    4. Copy/Paste these values into the Integration's fields

    Each Mixpanel account could contain multiple Projects.

    Each project has its unique routing number, which we call a specific project token. Whenever you want to send data to a specific project, you'll need to specify the project token, so we know where to insert the data.

    To integrate with Mixpanel as a Source you should also insert the Webhook URL provided by LeadsBridge inside your Mixpanel account.

    Check the following documentation for further information:
    ( OPEN LINK)
  4. Click Next.

Contacts segmentation

  1. Select the segment you'd like to use as the source for your contacts.
  2. You may also add filter conditions by clicking the Source Filter button:
  • Add conditions to filter contacts and tailor specific segments.
  • Remember that source data will be processed only when all conditions added are met.
  • Click Next.
  • Fields Mapping

    Here you can map your Mixpanel information with your destination fields.

    You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on AdRoll.

    Underneath there's a box where you may add the information you'd like to send.

    • Check each of the AdRoll fields available and match the data you wish to sync from Mixpanel.
    • Map as many fields as possible to achieve higher performing data matching to people on AdRoll.
    • You may also leave blank the box of a field's information you don't want to send through.

    Once accomplished your desired outcome, click Next.

    Audience Sources

    Here you can Edit the source created, Delete it or Add Another Source to combine different sources into your AdRoll.

    If you'd like to add other source data, please click Add Another Source and repeat the Step 3 to setup your new source.

    Once done, click Next and head to the last step.

    That's all! Congratulations.

    Your bridge will now start the sync process to gather all the information. Once ready, it will be synced and updated automatically.

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    If you have any other questions, or need help to configure your bridge from Mixpanel to AdRoll with LeadsBridge, do not hesitate to contact our Support!