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How to connect YouTube TrueView for Action Form Ads with Google Customer Match

Connect YouTube TrueView for Action Form Ads to Google Customer Match with LeadsBridge

YouTube TrueView for Action Form AdsGoogle Customer Match

This article is a simple guide on how to set up the bridge and connect YouTube TrueView for Action Form Ads to Google Customer Match.

Add the Google Ads Account first

  1. Head over to the left sidebar and click on Google Suite.
  2. Click Google Ads Account.
  3. Click on Add New to connect the Ads Account.
  4. A Google screen will ask you to login with the account you'd like to use.
  5. Authorize LeadsBridge to access to your Google Ads Account information.
  6. Once done, you'll be taken back to the LeadsBridge app.

How to set up the bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on Google Suite.
  2. Click Google Customer Match.
  3. You'll be taken to the Google Customer Match section of your account.
  4. Click on Add New.
  5. You'll be taken to the first step of the bridge creation.

Step 1: Account destination

  1. Select the Google Ad Account you want to assign the Google Customer Match.
  2. Click Next.

Step 2: Choose your Google Customer Match settings

  1. Pick an existing Custom Audience or choose to create a new one from the drop-down.
  2. In case of a new one, enter the name for your Google Customer Match (this will be visible inside your Ad Account).
  3. Add some labels to identify your bridge later in LeadsBridge.
  4. Click Next.

Step 3: Setup your YouTube TrueView for Action Form Ads source

  1. Choose YouTube TrueView for Action Form Ads as source of your contacts.
  2. Select to use an existing integration or to create a new one.
  3. Click Next.

You may skip the integration part if your integration has been already configured.

Integrate YouTube TrueView for Action Form Ads with LeadsBridge

  1. Type in the name you'd like to call your integration to recognize it later.
  2. Enter to connect your YouTube TrueView for Action Form Ads with LeadsBridge.
  3. Once you arrive into the Source step of your bridge, you will get a Webhook URL and a Google Key, you will need to add that information inside your YouTube form in order to make the connection with LeadsBridge, to do that you should follow the steps below:
    1. Keep the Bridge setup open, then open a new window and log into your Google Ads account
    2. Click on Campaigns on the left menu
    3. Then, click on the plus (+) icon and select:
      New campaign, if you’re creating a new campaign
      Load campaign settings, if you have already created your campaign, you should select the one you want to connect with your Bridge and continue from step number 6
    4. If you are creating a New campaign then you should select Leads as the Campaign Goal
    5. Then, select Video as the Campaign Type, and click on Continue
    6. Then, click on the Form button
    7. Type your Business name and Call-to-action. Then, click on Continue
    8. Type your form Headline, Description, select the Information that you want to receive from your leads (notice that LeadsBridge will be able to retrieve only the values that you select on this step) and type your Privacy policy URL. Then, click on Continue
    9. Type your Post-submit headline and description, then click on Continue
    10. Enable Lead delivery by webhook
    11. Copy and paste the Webhook URL and Google Key that you got at the beginning of these guidelines
    12. Click on SEND TEST DATA
    13. Go back into the Bridge setup window and wait for the bridge to receive the Test Data that we have just sent
    14. Once the Test Data has been successfully received by the bridge, click on Next
    15. Go back into your Google Ads window and click on Add to Campaign
    16. Once you finish your Campaign setup and publish it, LeadsBridge will start syncing the Leads with your destination
    Watch the following video and learn how to connect your YouTube TrueView for Action Form Ads with LeadsBridge. Please note, some steps may vary upon each integration.

  4. Click Next.

Contacts segmentation

  1. Select the segment you'd like to use as the source for your contacts.
  2. You may also add filter conditions by clicking the Source Filter button:
  • Add conditions to filter contacts and tailor specific segments.
  • Remember that source data will be processed only when all conditions added are met.
  • Click Next.
  • Fields Mapping

    Here you can map your YouTube TrueView for Action Form Ads information with your destination fields.

    You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on Google Customer Match.

    Underneath there's a box where you may add the information you'd like to send.

    • Check each of the Google Customer Match fields available and match the data you wish to sync from YouTube TrueView for Action Form Ads.
    • Map as many fields as possible to achieve higher performing data matching to people on Google.
    • You may also leave blank the box of a field's information you don't want to send through.

    Once accomplished your desired outcome, click Next.

    Audience Sources

    Here you can Edit the source created, Delete it or Add Another Source to combine different sources into your Google Customer Match.

    If you'd like to add other source data, please click Add Another Source and repeat the Step 3 to setup your new source.

    Once done, click Next and head to the last step.

    Step 4: Summary

    1. Before proceeding, please check the information recap.
    2. Choose if you'd like to run a Simulation or you're ready to go Live.
    • Simulation mode provides you with the opportunity to elaborate source data excluding the data sync process. The outcome is a report in order to verify the information processed.
    • Live mode process source data and sync information with Google Customer Match as the outcome. Activate this when you're ready to go live.
  • Click Publish to start syncing your contacts.
  • That's all! Congratulations.

    Your bridge will now start the sync process to gather all the information. Once ready, it will be synced and updated automatically.

    If you have any other questions, or need help to configure your bridge from YouTube TrueView for Action Form Ads to Google Customer Match with LeadsBridge, do not hesitate to contact our Support!