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How to identify the top social media influencers and build a powerful outreach strategy

By Luke Ramassa | 5 Comments | 3rd July 2018

If you’re a digital marketer, it is vital that you know how to find the top social media influencers for your outreach strategy. Failure to see the importance of sourcing top social media influencers for your outreach strategy could mean you fall behind the competition. You want to provide the best service possible to your clients, and so getting in touch with the top social media influencers and paying them to promote your brand is essential. Don’t stress to much if you haven’t developed your outreach strategy yet because the information on this page will assist all digital marketers in making the right moves when it comes to identifying top social media influencers and making them part of your plan.

The top social media influencers earn a decent living from assisting digital marketers these days, and so you need to include them as part of your outreach strategy. Social media influencers include a broad range of different amateurs and professionals who have a significant following online. Getting in touch with them as part of your outreach strategy should mean that you cover all the bases and achieve the best results possible from your efforts. With that in mind, read this post and learn more about the top social media influencers and how they could help your clients to reach the next level.

What are social media influencers?

The top social media influencers are people who have a significant following online. That usually relates to the number of people who view their Facebook, Instagram, and Twitter posts. You need to identify and contact the most suitable social media influencers as soon as possible if you want to develop an outreach strategy that works. In the hope of setting the record straight, there are some examples below. For the purpose of this exercise into the top social media influencers for your outreach strategy, we are going to presume your client is in the food industry. So, who are the top social media influencers you need to contact for the outreach strategy?

Well, you might think about getting in touch with online food critics, people with popular cooking-related Instagram accounts, and any bloggers who publish recipes or restaurant reviews. You get the idea, right? The top social media influencers in those areas will have suitable audiences for your client’s business. So, you must make contact and ask them to become part of your outreach strategy the next time you launch a new campaign.

Why do you need social media influencers?

The top social media influencers you contact as part of your outreach strategy will promote your client’s products or services to their audiences. Those top social media influencers build trust and respect with their viewers or readers, and that’s excellent news for your outreach strategy. It means the top social media influencers you contact will probably provide a high conversion rate. So, if you develop the right outreach strategy, it is possible that their influence could encourage lots of people to spend money with your brand.

top social media influencers

Top social media influencers have loyal audiences who trust and believe in their recommendations. That means you can’t afford not the contact them when drawing up an outreach strategy for your clients. The outreach strategy budget must include funds for paying the top social media influencers to mention your client’s business or products within their videos or blog posts. An outreach strategy that does not include that step is never going to perform as well as an outreach strategy designed by someone who understands this concept.

Influencers help to build relationships

There is no getting away from the fact that using influencers as part of your outreach strategy is a sensible move. An outreach strategy without those people is never going to achieve the optimum outcomes. So, use influencers to take your outreach strategy to the next level and keep your clients coming back for more. An outreach strategy is only going to work if you keep abreast of the latest strategies and techniques. The top social media influencers in any niche or industry will boost brand awareness and ensure as many suitable people as possible learn about your operation.

That is because the people you choose for your outreach strategy have followers who read their posts or watch their videos every single day. Those folks are more like friends and customers, and so the top social media influencers tend to have more impact than placing an ad in a magazine or something similar.

How to identify social media influencers

When you need to develop an outreach strategy for a new client; you will spend a long time working out the top social media influencers for that outreach strategy. There are lots of tools that will make your life easier when planning that outreach strategy, and so you need to pay attention. Before you draw up the outreach strategy, be sure to check out some of the tools mentioned below.

BuzzSumo

BuzzSumo is a content marketing tool that has become critical for your outreach strategy. The solution boasts a influencers and outreach feature that helps to link the top social media influencers with suitable brands. You can sort those people by bloggers, companies, and more. When it comes to developing your outreach strategy, overlooking BuzzSumo could become a terrible mistake.

LinkedIn

LinkedIn is the best social media website for professionals and business owners. It helps you to network with experts from all around the world, and so you might like to use it to find some folks who can assist with your outreach strategy. It is vital that you cover all the bases with your outreach strategy, and it is more than possible that you will find some top social media influencers using that site. Start “liking” and “sharing” their posts, and ask them to do the same thing for you. You could even strike some deals where you both promote each other in many different ways.

Twitter

Twitter is an excellent place to identify and build relationships with top social media influencers. So, be sure to include that site in your outreach strategy because it could help to ensure you get the best results. An outreach strategy without a Twitter component is never going to exceed expectations. The advanced search options mean you can search for posts and people who cover niches related to your operation. Let those people know you’re developing a social media outreach strategy, and ask them to take part. Your outreach strategy is going to produce better outcomes, and you will build a network of top social media influencers that you can use over and over again.

Building your campaign around the influencers

Top social media influencers are vital for your social media outreach strategy. There are lots of ways you could use top social media influencers to ensure your outreach strategy doesn’t fail. For example, you could ask bloggers to write articles as part of your outreach strategy, and they can link back to your website. You might even pay for sponsored posts as part of your outreach strategy, or ask the top social media influencers to become affiliates. Building your outreach strategy around those top social media influencers requires forethought, and so you shouldn’t rush into anything. You could even ask the top social media influencers for advice on the best ways they think they could assist with your outreach strategy.

Getting started with the concept

Now you’ve read that information, it is time to work out how to make a start with your social media outreach strategy. Regardless of the ins and outs, your outreach strategy must allow some time for you to source the top social media influencers. You can do that by checking out some for the websites mentioned on this page. Once you have an outreach strategy in place, it’s a case of contacting those top social media influencers and asking them to take part in the outreach strategy. Work out your budget so you don’t overspend on the outreach strategy, and try to determine how much you can afford to pay the top social media influencers.

Most of the top social media influencers will understand the nature of your outreach strategy because they’ve been in touch with other firms in the past. So, it shouldn’t take long to explain your outreach strategy and how the top social media influencers can assist with your outreach strategy.

When you have a list of top social media influencers willing to help with your outreach strategy, it’s time to pay their fees and put them to work. With a bit of luck, you will notice that your outreach strategy produces the desired results and the top social media influencers drive lots of traffic to your client’s website. Failure to develop an outreach strategy that uses the top social media influencers is a recipe for disaster. An outreach strategy without some top social media influencers is never going to impress business owners, and so you need an outreach strategy like the one outlined on this page.

If you need extra help when it comes to finding top social media influencers for your outreach strategy, there is a wealth of info online. Social media has never been as crucial to your success as it is right now.



Luke Ramassa

Digital Marketer at LeadsBridge, passionate about Marketing and Technology. His goal is help companies to boost their online presence.

  • As a digital marketer having a social media influencer is very important since these individuals hold a particular expertise that maintain a good relationship with their audience which makes them reliable to people. Their opinion of your brand will most likely become the general opinion among their audience which helps increase sales of the promoted product and services. A word from an influencer can either make or break your brand. Great Article.

    • Luke Ramassa

      Thank you so much Rebecca!

  • Lee Huffman

    You have made a good job! That’s a really nice blog post. I wanted to inform you about one very beneficial service that is called Remail io. Its highly beneficial and helps to boost the brands populatity online. It’s possible thanks to the strongly build email marketing campaign with Remail io.

    • Luke Ramassa

      Thanks for reading and for the tip, Lee.

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