Generate more leads with the ActiveDEMAND + Braze (formerly Appboy) integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Braze (formerly Appboy) is a customer engagement platform that offers push messaging experiences, email, in-product and much more. Braze's main offices are located in New York, San Francisco, and London.

Braze is designed specifically for today's mobile-first world and for the future of tomorrow's computing. Braze stands out as the platform that allows streaming data in real time and continuously, replacing decades-old databases not built with new technology ones, for on-demand customers always connected.

With data, technology, and teams working together in unison, the Braze platform takes marketing to the next level, the most human brands and the most satisfied customers of every experience.