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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Facebook Commerce Manager
Facebook Commerce Manager is a set of tools used to help merchants sell products and manage their business on Facebook and Instagram.
Benefits of using Facebook Commerce Manager
Whether you run a small Facebook page store or work with an e-commerce partner like Shopify to more easily manage your entire inventory on Instagram, you can use Facebook Commerce Manager. This new Facebook feature will allow you to manage your sales and your inventory and monitor payments, get detailed information about your customers and the products they love and last but not least you will be able to offer protection on the purchases that your customers will.
Why should I use Facebook Commerce Manager
Among the benefits that we can find in the use of Facebook Commerce Manager, we will find the possibility to be able to control who can access the information inherent to your activity, or, the possibility to assign the permissions to the people that work with you.