Streamline your data management process with the Placester + IBM Marketing Cloud integration

Placester is a simple, all-in-one digital marketing platform for real estate professionals that gives you everything you need to promote your brand, manage relationships, and grow your real estate business online, all in one convenient platform that’s simple to use.

Placester’s mission is to help real estate professionals work smart in a digital world. Its solutions enable individuals and teams to identify and benefit from more opportunities, all while providing an outstanding experience for real estate consumers.

The Placester platform is specifically designed for real estate agents, brokers, and brands that want to grow their businesses online and via mobile through seamless MLS integration, natural language search, and eye­-catching visuals. In addition, Placester offers a wide range of apps and add­-ons for high­-impact email marketing, digital advertising campaigns, lead management and streamlining of everyday tasks.

Lead management and mobile engagement solutions are two of the main features offered by IBM Marketing Cloud, along with the functionality of email marketing and marketing automation.

IBM Marketing Cloud provides cross-channel experiences for e-mail, mobile and web, uses customer data frequently and keeps its customers updated with analytical insights. These customer data are used to forge strong ties with customers who ultimately translate into increased ROI. In addition, it offers acquisition of leads, lead scoring, email marketing, nutritional marketing and lead transfer.

IBM Marketing Cloud can be integrated with other CRMs such as Microsoft Dynamic CRM and Marketing Solutions. These integrations are used to increase functionality and achieve better results. These add-ups in the original software help customers make strategic decisions and make the software a success.