Generate more leads with the Quora Lead Gen Forms + AdRoll integration

Quora recently released in beta the new Quora Lead Gen Forms, a kind of forms that help Quora companies and users to exchange valuable information with each other through pre-filled forms.

Functionality and benefits? Users will ask to fill out the form, entering their data, after clicking on the sponsored content with a call to action, for example, to download a report. Currently, Quora Lead Gen Forms is in beta for both Desktop and Smartphone mode. Surely this tool will be a valid method to collect leads directly on Quora.

Quora Lead Gen Forms offers advertisers another channel to acquire leads. With 75% of users accessing Quora via smartphone, the new features of the gen lead modules provide users a more natural way to share information without the hassle of leaving the mobile platform.

AdRoll is a digital marketing technology platform specializing in retargeting that aims to convert window buyers into buyers of your product or service on your site.

Being the most widespread retargeting solution, AdRoll uses various platforms such as web, mobile and even social media using advanced tools to achieve results.

The goal of AdRoll is to help marketers to collect, analyze and act on customer data to offer effective marketing campaigns. AdRoll is suitable for both small and large businesses as it helps them convert customer data into high-performance marketing.