Turners Cars is the largest used car network in New Zealand with 21 car dealer locations nationwide. Turners have been helping New Zealanders buy and sell used cars for over 50 years.
Stitch is a Facebook agency partner & specialist advertising & marketing technology consultancy in combination with their technology partner LeadsBridge were able to solve one of the biggest problems for Turners Automotive Group, deliver cost-effective lead generation with quality, with marketing automation - welcome emails, welcome SMS (via LeadsBridge’s ClickSend integration) and internal lead notification alerts to the sales team.
Cost Per Lead
“By partnering with Facebook, Stitch, Leadsbridge, and taking a data-driven approach to marketing - we utilized Facebook's native lead generation and offline attribution capabilities integrated with LeadsBridge’s integrated marketing automation capabilities to automate the Turners Automotive customer journey and deliver better insights. This, in turn, allowed us to reduce our cost per lead by 95% and increase the lead to action by 40% within three months.”
Sean Wiggans, Chief Marketing Officer, Turners Automotive Group
Success story provided by Stitch
Success story provided by
At stitch, we fundamentally believe in moving fast and breaking down data silos to deliver better experiences for our brands and their customers. You need to increase the visibility of the customer journey beyond single channels and platforms to optimize it. Our partnership with Leadsbridge and Facebook allowed us to work with Turners to deliver not just a better, seamless customer experience but as a result better and more cost-efficient business outcomes as well
- Adnan Khan, co-founder & managing partner, stitch