Lead Gen Blog

The hidden profit of your Live Events Waiting To Be Capitalized

By Luke Ramassa | No Comments | 1st August 2018

What is the secret to generating a huge profit from your live events such as webinars, conferences, workshops, seminars?

It is not an easy question to answer.

But you probably know brands are generating massive leads, customers, and sales from live events.
Read this:

Because of the stats above, 63% marketers plan on investing more in live events in the future both in the budget and the number of events.

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How do these marketers generate huge profit from live events to the extent that they want to invest more?

Do they know some event marketing secrets you don’t?

Actually, yes, they do!

It may happen behind the scenes, but some brands know how to get quality leads and close deals from event marketing with ease.

We are one of those people!

And today I’m going to show you one of our favorite event marketing tools of all time: EventLeads.

EventLeads is a tool that allows you to sync the leads you collect from your event marketing software such as Eventbrite, Event Zilla and Picatic with your favorite CRM or email software such as MailChimp, Eloqua, Salesforce, Zoho CRM, etc.

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This way, when someone registers on your event page, their details are stored in your CRM software.

Below is how it works.

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When you combine event marketing software with EventLeads to integrate it with your email marketing software, you simply become “Unstoppable”.

Below are what EventLeads can help you achieve.

What can you do with EventLeads?

1. EventLeads simplifies your email list building process

If you are like many marketers who run live events such as workshops, conferences, networking events or a concert consistently, you would have come across this problem – moving your attendees email addresses from your event management software, such as Eventbrite to your email marketing software where you can manage your email list. It is a difficult task. At most, what you can do is to download your attendees list in CSV format and import it into your email marketing software. But it is not an easy task.

Good news!

EventLeads solves this problem.

When you integrate EventLeads with your event marketing software, your registrants’ details are automatically stored in your CRM. So, you don’t have to copy or export your email list again.

2. EventLeads helps you to quickly communicate with your audience before the event to warm them up

Once you have synced your event software with Leadsbridge EventLeads, you can have access to your audience before the event. This is the time to send warm messages to them to keep them engaged.

As soon as they register for your event, send a warm thank you and welcoming email besides the usual registration confirmation. It is a good manner to start building rapport and make them excited about the event before it even starts. Then you can send value-building reminder emails.

It will interest you to know a lot of your attendees may forget about the event if you don’t remind them. So, send reminder emails two weeks before the event and one week to the event. The emails will remind your registrants about the event date and time. Then after that, send two last-minute reminder emails a day before and on the day of the event.

3. EventLeads helps you to communicate with your audience during and after the event

Communicating with your audience during the event is very important. For instance, if you are a coach, a trainer or a consultant who makes sales pitches on stage, syncing your event email list with your email software will help you better communicate with your audience during the event and right after the speech when people’s attention is very hot.

That’s when you want to send your offer. That’s when the energy generated at the live event snowballs into the highest number of sales.

4. EventLeads makes it easy to build brand loyalty

There is a saying in marketing that goes: “What is not seen or heard is soon forgotten.”

The truth is, when you don’t contact your attendees after the live event, they will soon forget about your brand. This is common for event marketers who use only the event marketing platform whenever they want to organize campaigns. They don’t have any plans to nurture their audience to the point where they can convert to customers and thus make sales.

You cannot afford to joke with brand loyalty because 43% of customers spend more money at brands they’re loyal to.

Using EventLeads to sync your event marketing websites and email marketing software together, will make it easy to continually communicate with your audience long after the event has ended. This will help you build a sustainable relationship with your attendees. Without a relationship, it is difficult to build brand loyalty.

5. EventLeads will help to reduce the cost per customer acquisition

When you sync your event marketing software with your email marketing software using EventLeads, it helps to reduce your cost per customer acquisition.

How?

Syncing your attendee’s email address directly to your CRM gives you permanent access to your attendee’s details. Whenever you want to organize other live events, you don’t have to start from the beginning again, you already have a nurtured audience waiting to hear from you. All you need do is to send an email to inform them of your forthcoming events and encourage them to attend. You don’t have to invest in a fresh marketing campaign to get attendees.

Do you know one interesting fact?

It is easy to do business with existing customers than new ones.

According to research, 65% of a company’s business comes from existing customers. Even more interesting is the fact that 80% of your future profits will come from 20% of your existing customers.

This will greatly reduce your marketing spend per customer acquisition.

Conclusion

EventLeads solves many event marketing issues such as migrating your attendee’s list to your email marketing software, building an email list, warming up your audience before, during and after the event, building brand loyalty and helping you to reduce cost per customer acquisition.

Have you tried using EventLeads yet?

Now is the time to get quality leads and close deals from event marketing with ease by using EventLeads.

Luke Ramassa

Digital Marketer at LeadsBridge, passionate about Marketing and Technology. His goal is help companies to boost their online presence.

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