Lead Gen Blog

The ultimate guide to online lead generation strategies

By Mark Cirillo | No Comments | 25th June 2018

Have you been trying to generate leads without success?

Are you using online lead generation strategies that are not bringing in quality leads?

You know what?

You are not alone.

65% of marketers surveyed by HubSpot revealed that generating traffic and leads is one of their top challenges.

68% of b2b professionals also said increasing lead volume and quality of leads is their top priority.

Online Lead generation is important to the success of your business whether your business is a web-based or not. The success of online lead generation depends on the lead generation strategies you are using for your business. When you use tried and tested lead generation strategies, like the ones you will learn in this article, you will enjoy the following benefits. They are:

i. Lead generation strategies can help you get a positive return on investment (ROI)

ii.Lead generation strategies can help you Increase sales

iii. Lead generation strategies can help you target desired customers in different demographic locations

iv.Lead generation strategies can reduce your marketing budget.

In this guide you will learn how to use different lead generation strategies to gain more leads for your business.

Lead generation strategies: Optimize your Opt-in form

The first lead generation strategies you can use for your business is to optimize your opt-in form. One way to do this is by asking your visitors the most important information. This is an important lead generation strategy because if you ask too many questions on your form, you will discourage your visitors from subscribing to become leads. When using this online lead generation strategy, do not ask for user’s house address, country, business telephone numbers, occupation, etc.

Marketing Sherpa, revealed in one of their reports that email is the most important information on a form followed by the name.

The thing is, every field you add to the opt-in form reduces opt-ins by 11%.

Below is a survey result from Ascend Email list growth survey. It shows the average number of fields appropriate on your opt-in forms.

lead generation strategies

As seen in the chart above, the most popular number of fields in the form is from 2 to 4.

The most important part of the form is the email address and the name field. The name field allows you to address the user by name as a form of salutation when sending emails to them. It makes it looks familiar to them and it also increases the open rates.

However, if you need quality and not shabby leads, you can add a twist to this lead generation strategy.

It will enable you to streamline your leads because not everyone will like to fill it except they need your services or products.

The second lead generation strategy is to use more opt-in forms in strategic locations on your website.

Lead generation strategies: Use more opt-in forms in strategic locations

The second lead generation strategy is to place opt-in forms at strategic locations. This lead generation strategy will enable you to get more leads. All sections of your website are useful for building subscribers, therefore, the more opt-in forms on your website, the more opportunity you will have to convert your visitors into leads.

Don’t let your website visitors search for your opt-in form, place it in a location where they can see it, such as:

1. The top of your website: You can place a bar at the top of your website to collect a user’s email. It is a better way to attract your website visitors and get them to sign up to your email list.

2.The top of the sidebar: This location makes it easy for readers to see your opt-in form immediately they get to your website.

3.After the blog post: If a user reads your blog post to the end, chances are they will want to sign up to receive more updates from you. This position converts well.

4.In the body of the article: The opt-in form in the body of an article is usually in form of content upgrades.

5.On the “about us” page. The about page is one of the most popular pages on your website. You should add at least two email sign up forms on the page.

The next lead generation strategy is retargeting with Facebook Ads.

Lead generation strategies: Retargeting with Facebook Ads

Retargeting is another great lead generation strategy you can maximize to convert your visitors to leads. It is retargeting your visitors again and again with ads on Facebook until they convert to leads. It is a great lead generation strategy that will attract enormous leads and customers to your business.

It works by installing a retargeting pixel or code on your website. This code makes it possible to track your visitors and display your ads to them as they move around the web.

Retargeting is a great lead generation strategy because on average, retargeting ads are 76% more likely to be clicked on than a regular old display ad.

To maximize this lead generation strategy, use Leadsbridge’s Pixel enhancer. It is a great tool that can help you track visitors’ behavior on your website. It will create specific website custom audiences and retarget them for you with specific offers.

The next lead generation strategy is using educational content on your website.

Lead generation strategies: Use educational content on your website

Using educational content is another lead generation strategy you should use to convert visitors to subscribers on your website. The reason most business owners are not generating leads on their website is that they misuse this lead generation strategy. Instead of creating educational content, they create more promotional content. Using promotional content on your website will not enable you to generate leads online. This is because website visitors are always looking for information and they don’t want to be sold. This is why it is pertinent to use educational and valuable content.

If you want to use this lead generation strategy, your goal must be to help your visitors solve their problems. Provide enough education content for them upfront. It will help to keep them longer on your website and reduce your bounce rates.

You need to know your best performing content and repurpose it repeatedly to generate more leads. When you use this lead generation strategy often, it will help to boost your SEO. You will have more organic reach for your blog.

The next lead generation strategy is email marketing.

Lead generation strategies: Email marketing

Email is an important lead generation strategy you can add to your marketing campaign. A study carried out by MarketingSherpa revealed that 81% of respondents cited email as the most effective channel.

lead generation strategies

Email has an ROI of $38 and it is also 40 times more effective at acquiring new customers than Facebook or Twitter.

To maximize this lead generation strategy, you will need to use effective and clickable subject lines that will entice readers to click to read your email. When crafting your email, make it concise so that readers can enjoy reading it. Also, use actionable Call To Action (CTA). Give free resources to readers to entice them to subscribe.

Conclusion

Above are five online lead generation strategies you can use to acquire more leads and thus increase your ROI.

Have you tried your hands on any of the online lead generation strategies mentioned above? If you have, share your experience with us in the comment section.

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Mark Cirillo

Eager digital marketer, nurtured by news and strategies of this world, helping people and businesses to build and reinvent their online presence.

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