Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.

Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.

You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.

Exact Target - Salesforce Marketing Cloud, is a powerful 1-to-1 marketing platform. This platform uses the most advanced information technologies, to help business owners increase their revenue focusing on their customers’ needs and desires.

Exact Target - Salesforce Marketing Cloud lets you acquire more customers and engage them, building strong relationships between your brand and your prospects and clients. You can create and manage email marketing campaigns that work. Instead of sending standard emails, you can automate and customize almost every aspect of your email marketing. The marketing automation allows you to identify your customers’ behaviors and preferences, based on how they respond to your campaigns. Moreover, by integrating Exact Target - Salesforce Marketing Cloud with the other Salesforce’s tools, you can coordinate your marketing activities to the other social media.

The automation capability enables you to differentiate your customers’ journey, by sending the most relevant message to each one of them. This allows you to increase conversions and sales. Every marketing activity can be tracked and analyze, in order to find out what works and what not. By doing so, you’ll be able to improve your marketing and achieve your goals faster.

What you can do with Zoho Campaigns and Exact Target (Salesforce® Marketing Cloud)

Create new Exact Target (Salesforce® Marketing Cloud) subscribers in tags with Zoho Campaigns

Create new Exact Target (Salesforce® Marketing Cloud) subscribers in lists with Zoho Campaigns

Create new Exact Target (Salesforce® Marketing Cloud) subscribers in dataextensions with Zoho Campaigns

Update Exact Target (Salesforce® Marketing Cloud) subscribers in tags with Zoho Campaigns

Update Exact Target (Salesforce® Marketing Cloud) subscribers in lists with Zoho Campaigns

Update Exact Target (Salesforce® Marketing Cloud) subscribers in dataextensions with Zoho Campaigns

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About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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