Lead Gen Blog

By Mark Cirillo | Facebook Ads tips | 3 Comments | 21st October 2019

With over 2.41 billion monthly active users across the countries of the world, Facebook has one of the largest audiences in the social media network space and a robust advertising platform to match. Facebook lead ads is a product rolled out a few years ago to help advertisers capitalize on its massive audience to get […]

By Mark Cirillo | How to Boost Productivity | No Comments | 14th October 2019

Generating mortgage leads is hard, converting them to paying customers is harder. Do you know that 80% of new leads never translate into sales?. Therefore, 74% of companies say converting leads into customers is their top priority. Converting your mortgage leads to paying customers should be top on your priority list. This is because mortgage […]

By Mark Cirillo | Tools review | No Comments | 4th October 2019

Do you know that companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead? That’s not all. Nurtured leads also experience a 23% shorter sales cycle. Many businesses spend a lot of money generating leads but pays less attention to lead nurturing. The truth is generating leads is […]

By Mark Cirillo | Guides | No Comments | 2nd October 2019

LinkedIn, with its over 645 million users worldwide have become an established powerful tool for businesses to acquire qualified leads all over the world. LinkedIn is a b2b goldmine. Do you know that it is the #1 channel b2b marketers used to distribute content? This is the reason 92% of b2b marketers include LinkedIn in their digital […]

By Mark Cirillo | Smart Tips for your Business | No Comments | 24th September 2019

For most insurance companies, it is difficult to find qualified insurance leads. The truth is, there is no insurance agency that can survive without insurance leads. There are many people doing the same business as you. Therefore, the competition is stiff even if you have the best-selling insurance products or services. This is why many […]

By Mark Cirillo | Guides | No Comments | 23rd September 2019

Google discontinued its calendar sync in 2014. This has made it difficult to sync Google calendar with Outlook. Most people still need to sync Google calendar with Outlook for several reasons such as: If you work two separate jobs and you use Google calendar for one and Outlook for the other, you will want to […]

By Mark Cirillo | Facebook Ads tips | No Comments | 12th September 2019

Facebook introduced new features to help businesses scale user base and revenue. They rolled out Facebook Lead Ads in October 2015. It is an advertising tool businesses can use to generate cheaper ads through mobile ads. The Facebook lead ad is great for mobile users because many people now use the mobile to access social […]

By Mark Cirillo | Smart Tips for your Business | No Comments | 10th September 2019

Lead generation is important to every business. To increase your customers’ base, you need a stream of leads from a reliable source. The truth is, generating leads is hard. This why 65% of businesses say generating traffic and leads is their biggest marketing challenge. However, there are more platforms for marketers to get targeted leads […]

By Mark Cirillo | Smart Tips for your Business | No Comments | 28th August 2019

Webinar marketing is an effective way to generate quality leads and sales for your business. A survey conducted on marketers by Wyzowl revealed that 87% of them found webinar marketing to be effective. This is because 51% of people who visits the webinar landing page will convert on the initial sign up, then about 36% […]

By Dario Villi | Smart Tips for your Business | No Comments | 27th August 2019

Businesses are moving towards data-driven marketing to help them make better decisions, align their marketing strategies with consumer behavior and optimize results. A research study carried out by Invespcro revealed that businesses that use data-driven personalization delivered 5-8x times the ROI on marketing spend. As good as data-driven marketing is, it has some challenges. In […]

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