Lead Gen Blog

By Hephzy Asaolu | Guides | No Comments | 6th August 2020

An advertising strategy is a complete plan designed for a particular ad campaign. Every business needs an effective advertising strategy to attract customers, improve brand awareness, and generate sales. This is why 68% of marketers stated that paid advertising is very important or extremely important to their overall marketing strategy. In addition, the worldwide digital […]

By Hephzy Asaolu | Guides | No Comments | 3rd August 2020

In its bid to become an e-commerce powerhouse, Instagram has rolled out a beta feature known as Instagram Checkout for online retailers and advertisers. With 130 million Instagrammers already tapping to reveal product tags in shopping posts every month, and 80% of Instagram users following at least a business on Instagram, this is a big […]

By Hephzy Asaolu | Guides | No Comments | 30th July 2020

Most automobile businesses struggle to provide consistent and modern car purchasing experiences for buyers. The car buyer journey report revealed that 56 percent of car buyers used smartphones to access information before making their vehicle purchases. Also, a study revealed that most shoppers spend less than one-month researching vehicles before making a purchase and, shoppers […]

By Adam Lambert | Smart Tips for your Business | No Comments | 27th July 2020

More and more salespeople are becoming masters of their CRM, especially when it comes to keeping track of new leads. But getting those leads to show up to their meeting is an entirely different problem. No matter how hygienic your data, or how versed you are in Salesforce, no-shows are a persistent problem. That’s why […]

By Gabriel The Architect | Facebook Ads tips | 6 Comments | 24th July 2020

Are you struggling to attract new leads through Facebook? Wondering how to create Facebook Lead Ads that get more clicks and conversions? In this article I will answer to the most burning questions I received in the last months about how to generate qualified leads from Facebook The questions are: “What’s the best way to […]

By Hephzy Asaolu | Guides | No Comments | 23rd July 2020

Google Ads released the Google Customer Match feature in September 2015. It allows advertisers to create PPC ads to target prospects on Gmail, Search network, Display network, and YouTube using the user’s email addresses, phone, or physical address. It is an effective tool for advertisers as they get great results from it. According to Wordstream, […]

By Hephzy Asaolu | Guides | No Comments | 20th July 2020

Facebook Audience Insight, launched in 2014, is A powerful marketing analytics tool that possesses a wealth of data to help advertisers to create ads that are targeted at the right audience. It has different data points such as page likes, engagements, reach, location, and demographics. These data are collated from Facebook user data from their […]

By Hephzy Asaolu | Guides | No Comments | 16th July 2020

LinkedIn, with its over 645 million users worldwide, has become an established powerful platform for businesses to acquire qualified leads all over the world. It is known as the #1 channel b2b marketers used to distribute content and it is the reason 92% of b2b marketers include LinkedIn in their digital marketing mix. One of the best tools for generating leads on LinkedIn are […]

By Sam Bocetta | Guides | No Comments | 13th July 2020

Advertising has always been more of an art than a science.  You can have the best advertising platform in the world, but without creativity when it comes to your campaign strategy and your ideas for Facebook ads, your outreach is not going to be that effective. That said, there are certain aspects of advertising where […]

By Zachary McDaniel | Smart Tips for your Business | No Comments | 9th July 2020

It’s no big secret that sales qualified leads are incredibly important to the success of any business. Leads allow any company to connect with a growing customer base and evolve to become more profitable over time. Sales qualified leads are more than just potential customers. They allow companies to maintain connections that they already have […]

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