Lead Gen Blog
The marketing landscape today is more distributed than ever and the customer journey is made of many steps that cross between both the online and offline world. Companies and customers interact over dozens of different channels, such as email, phone, social media, and in-store interactions, just to name a few. Companies are expected to be […]
Many assume webinars are just for “soft” or digital products like SaaS products, courses, or coaching services. And yes, the sales conversion rates for those kinds of products are incredible — as high as 20%. But webinars can be just as powerful for e-commerce. Think of QVC. Webinars are infomercials on steroids: targeted, interactive, and […]
RM retargeting is one of, if not the most effective way that advertisers have found to use their offline data to drive real ROI. Other than that, there are quite a few benefits of using CRM retargeting that many people may not think of right away. It all boils down to targeting your audience […]
Google Ads released the Google Customer Match feature in September 2015. It allows advertisers to create PPC ads to target prospects on Gmail, Search network, Display network, and YouTube using the user’s email addresses, phone, or physical address. It is an effective tool for advertisers as they get great results from it. According to Wordstream, […]
The fashion business is growing at a rapid rate with an annual growth rate of 9.4%. However, despite rapid growth, many fashion businesses are not growing as they could. The fashion industry is competitive. This makes it difficult to stand out as a fashion brand. Hence, the need to promote your fashion brand using different […]
Facebook introduced Facebook Lead Ads in October 2015. It is an advertising tool businesses can use to generate cheaper ads through mobile ads. The Facebook Lead Ad is great for mobile users because many people now use the mobile to access social media networks. A study revealed that 96% of Facebook users access it on […]
As a business, retargeting is pretty vital to the success of your marketing strategy. After all, according to a study done by Criteo, consumers who are retargeted are 43% more likely to convert. That being said, it’s a little more complicated than simply going after users/customers that are already familiar with brands. There are plenty […]
LinkedIn is one of the most popular platforms for generating business leads. This is why 80% of B2B leads generated on social media comes from LinkedIn and 58% of B2B advertisers find LinkedIn advertising to be an effective investment of their budget in terms of ROI. LinkedIn is not resting on its oars. The company […]
Facebook is one of the largest social media networks in the world. With over 1.73 billion active users, spending an average of 58.8 minutes daily on the platform, it is a place for businesses to be. With this number, a large percentage of people log into Facebook during the day. With the launch of the […]
Magento is one of the most popular e-commerce platforms online. It ranks 2nd in the list of the most popular e-commerce software. A recent study carried out by BuiltWith revealed that Magento powers 4% of e-commerce websites all over the internet, 7% of the top million websites and 10% (10,000) of the top 100,000 websites. […]
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