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In today’s business landscape, constants are few and far between. Changes are fluid, consistently occurring and pushing managers, entrepreneurs and staff alike to remain malleable in their approach to…

ActiveCampaign has made a name for itself as a powerful marketing tool that helps marketers run automated marketing activities. Today, there is no marketer out there who hasn’t at…

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean? It all comes down to target audience behavior and the tools and tactics to effectively…

The automotive industry is highly competitive, which makes marketing in this area a high-stakes, challenging operation. Advertising strategies that would have driven results in the past, do not have…

Most businesses share common workflows, such as; maintaining a customer database, managing marketing campaigns, and lead scoring and running nurturing campaigns. Orchestrating so many workflows together can be a…