Lead Gen Blog
Lead generation is one of the most important goals of business owners. A successful lead generation strategy is the engine that keeps businesses running. However, generating high-quality leads is not an easy task. That is why 28.2% marketers revealed in a survey carried out by GetApp that generating high-quality leads is one of their biggest […]
Today, a consumer has at least three devices on the average – a mobile phone, a laptop, and a tablet, all connected to the internet. They also have apps they interact with daily. This gives them more options than ever to interact with retail brands. A research carried out by the Harvard business review showed […]
With over 2.41 billion monthly active users across the countries of the world, Facebook has one of the largest audiences in the social media network space and a robust advertising platform to match. Facebook Lead Ads is a product rolled out a few years ago to help advertisers capitalize on its massive audience to get […]
Generating mortgage leads is hard, converting them to paying customers is harder. Do you know that 80% of new leads never translate into sales?. Therefore, 74% of companies say converting leads into customers is their top priority. Converting your mortgage leads to paying customers should be top on your priority list. This is because mortgage […]
Do you know that companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead? That’s not all. Nurtured leads also experience a 23% shorter sales cycle. Many businesses spend a lot of money generating leads but pays less attention to lead nurturing. The truth is generating leads is […]
LinkedIn, with its over 645 million users worldwide have become an established powerful tool for businesses to acquire qualified leads all over the world. LinkedIn is a b2b goldmine. Do you know that it is the #1 channel b2b marketers used to distribute content? This is the reason 92% of b2b marketers include LinkedIn in their digital […]
For most insurance companies, it is difficult to find qualified insurance leads. The truth is, there is no insurance agency that can survive without insurance leads. There are many people doing the same business as you. Therefore, the competition is stiff even if you have the best-selling insurance products or services. This is why many […]
Google discontinued its calendar sync in 2014. This has made it difficult to sync Google calendar with Outlook. Most people still need to sync Google calendar with Outlook for several reasons such as: If you work two separate jobs and you use Google calendar for one and Outlook for the other, you will want to […]
Facebook introduced new features to help businesses scale user base and revenue. They rolled out Facebook Lead Ads in October 2015. It is an advertising tool businesses can use to generate cheaper ads through mobile ads. The Facebook lead ad is great for mobile users because many people now use the mobile to access social […]
Lead generation is important to every business. To increase your customers’ base, you need a stream of leads from a reliable source. The truth is, generating leads is hard. This why 65% of businesses say generating traffic and leads is their biggest marketing challenge. However, there are more platforms for marketers to get targeted leads […]
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