Lead Gen Blog

By Zachary McDaniel | Facebook Ads tips | No Comments | 21st January 2021

In recent years, Facebook has quickly become one of the best advertising platforms for pretty much any business, especially business to business. B2B Facebook ads are easy to manage, versatile, and when combined with the right tools, provide for a well rounded marketing arsenal. That being said, B2B Facebook ads are not as straightforward as […]

By Luke Ramassa | Smart Tips for your Business | No Comments | 18th January 2021

Attracting new customers to your car dealership business is not always an easy task. Studies revealed that it costs 7x more to acquire a new customer than to keep an existing one. One thing you can do to bring in new customers on a low budget is to continuously organize car dealership events. To do that, […]

By Hephzy Asaolu | Smart Tips for your Business | No Comments | 14th January 2021

Covid has changed the way businesses spend on advertising. Some businesses spend more to get more revenue using online mediums and some businesses are trying to save costs and cut losses by reducing advertising spends. Either way, be smart in spending on digital mediums and make sure that you advertise to a relevant audience, and […]

By Zachary McDaniel | Guides | No Comments | 11th January 2021

The world of advertising nowadays relies completely on data. Most often, this data comes from browsers. This can be a massive issue for users with connectivity issues. And, as we’ve talked about before, the industry is moving away from cookie-based server tracking. In order to fully understand audiences, companies need to dig deep into their […]

By Zachary McDaniel | Smart Tips for your Business | No Comments | 7th January 2021

Over the years, as tools become more and more refined to be industry or application specific, more online tools are created or defined. For example, most people in the marketing industry have heard of a SaaS, which stands for Software as a Service. This is a common name for a tool or software that is […]

By Mark Cirillo | Guides | No Comments | 4th January 2021

Google Ads released the Google Customer Match feature in September 2015. It allows advertisers to create PPC ads to target prospects on Gmail, Search network, Display network, and YouTube using the user’s email addresses, phone, or physical address. It is an effective tool for advertisers as they get great results from it. According to Wordstream, […]

By Zachary McDaniel | Smart Tips for your Business | No Comments | 31st December 2020

Sports advertising is not as easy as it used to be. In some aspects, it’s never really been easy. True, we still see Nike and Adidas commercials on our TV, but sports marketing in general has evolved far past the point of a simple commercial. Sports advertising, much like many other advertising campaigns, is all […]

By Hephzy Asaolu | Smart Tips for your Business | No Comments | 28th December 2020

Google ads (formerly known as Google AdWords) is Google’s advertising platform where advertisers are allowed to place bids on specific keywords so that the ads can show up in Google’s search results and on different websites through the Display Network and Google’s AdSense program. According to PPC Media Survey, Google Ads is the most popular […]

By Hephzy Asaolu | Guides | No Comments | 24th December 2020

LinkedIn Matched Audiences was launched on April 24, 2017. It is a tool that allows businesses to build audiences from email lists, website traffic, and high-value LinkedIn accounts. With it, you can upload a list of companies or contacts you may like to target, retarget people, integrate contacts from a third-party system, and create a […]

By Luke Ramassa | Guides | No Comments | 21st December 2020

Zoho is certainly one of the most used CRMs by companies today to manage their customer database. It is a very large and flexible tool, with very interesting plans. In this article, we will talk about the main features of Zoho. We’ll see what differentiates Zoho from other CRMs available on the market, so you […]

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