Lead Gen Blog
Lead generation is one of the most important goals of business owners: a good lead generation strategy in place helps to target high-quality prospects that are more likely to convert into customers. However, generating high-quality leads is not an easy task: marketers revealed in a survey carried out by HubSpot that generating high-quality leads is one […]
Visitors rarely buy the first time they visit your site. At this point, they don’t know who you are or what value you can provide. But the last thing you want is for them to check out your site, click away, and never come back. Luckily, Facebook retargeting ads let you re-engage people who have […]
Facebook Ads offers a highly targeted and customizable approach to social media marketing that provides more than fifteen (15) types of objectives, six (6) formats, and around thirteen hundred (1300) targeting options. Understanding how to properly utilize these features for your gym ads or fitness/health club business can give you an edge and allow your […]
Having a good understanding of conversion funnel optimization is like having a map to a destination. A map makes it easier to not only get to where you’re trying to go, but to visualize the entire trip from start to finish. A good conversion funnel will ultimately make it easier to optimize your marketing efforts […]
Mobile technology is on the rise and this has taken over people’s attention to where marketers are finding it hard to know when, where, and how to reach their target audiences. To tackle this issue, Facebook introduced the term “people-based marketing” just like the way they introduced other terms such as “like”, “friend request” and […]
Customer surveys are an incredibly important part of a company’s journey to understanding their audience. We’ve all seen them pop up on websites or in our inboxes, but what does it take to create a customer survey? If you’re an avid internet user, in addition to coming across many surveys, you’ve undoubtedly seen quite the […]
Facebook introduced Facebook Lead Ads in October 2015. It is an advertising tool businesses can use to generate cheaper ads through mobile ads. The Facebook Lead Ad is great for mobile users because many people now use the mobile to access social media networks. A study revealed that 96% of Facebook users access it on […]
655. That’s the number of customer relationship management (CRM) platforms on G2 alone. Source: G2 The best CRM solutions track client communication and improve sales productivity with the snap of a finger. But it’s easier said than done. Searching for an ideal tool in the sea of solutions can take a lot of time. To […]
Leads are the lifeline of real estate businesses. This is why 60% of real agents search for leads daily. Also, 28% of buyers found their home through a real estate agent. However, it is not easy to engage in real estate lead generation activities online. But thanks to technology, real estate marketing is becoming easier. In […]
The automotive industry is unique compared to most others. When you look at standards for customer journeys and even customer engagement, the data from other industries typically don’t apply here. Unlike most B2C purchases, more research is typically involved, more steps are taken, and the customer journey is longer. In this post, we’re going to […]
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