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Tracking and growth

tiktok ads optimization

Tracking and growth

The top TikTok Ads optimization strategies in 2025

With its 1.9 billion global users and 170 million monthly active users in the United States only, TikTok has become a major player for advertisers looking for digital marketing success. It’s where millions of…

Marialuisa Aldeghi

Marialuisa Aldeghi |
4 min read

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In this category

Tracking and growth

A guide to marketing funnel automation

Marketing funnels are essential for guiding potential customers through their journey—from initial awareness to making a purchase. However, manually…

Andrew Bailey|
March 06, 2025 |
5 min read

Tracking and growth

Everything you need to know about Facebook Conversions API

In today’s business landscape, advertising is substantially reliant on data. Generally speaking, this data comes from browsers.  New privacy regulations…

Zachary McDaniel|
February 28, 2025 |
18 min read

how to reduce advertising cost

Tracking and growth

How to reduce advertising costs on Facebook and Google Ads

In the dynamic world of digital marketing, the cost of advertising on platforms like Facebook and Google can quickly…

Marialuisa Aldeghi|
February 25, 2025 |
7 min read

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of…

Britney Steele|
February 07, 2025 |
7 min read

Tracking and growth

The complete guide to B2B data enrichment

High-quality data isn’t just a luxury—it’s a necessity. Accurate, complete, and up-to-date information serves as the backbone of successful…

Andrew Bailey|
February 05, 2025 |
6 min read

Sales funnel optimization

Tracking and growth

10 Sales funnel optimization strategies to implement right now

Sales funnels are essential for guiding prospects through their journey from initial awareness to becoming loyal customers. Optimizing this…

Mark Cirillo|
January 10, 2025 |
6 min read

Top Articles
from the Blog

Zapier alternatives

 12 Best Zapier alternatives for businesses

Data automation takes repetitive tasks that every organization has to deal with and puts them on autopilot. Teams no longer have to spend hours copying and pasting data that…

Hephzy Asaolu|
March 17, 2025 |
10 min read

How to collect high quality student leads with lead generation ads

Looking for ready-to-subscribe student leads? Generating leads in higher education is all about getting prospective students interested in your institution. However, there are so many options out there, how…

Dario Villi|
March 14, 2025 |
6 min read

tiktok ads optimization

The top TikTok Ads optimization strategies in 2025

With its 1.9 billion global users and 170 million monthly active users in the United States only, TikTok has become a major player for advertisers looking for digital marketing…

Marialuisa Aldeghi|
March 13, 2025 |
4 min read

The best LinkedIn ad examples

LinkedIn is often overlooked as an advertising platform – but it shouldn’t be. It has the potential to kill two birds with one stone: getting your brand in front…

Lizzie Davey|
March 12, 2025 |
6 min read

21 Car dealership event ideas you can use all year long

New customers are challenging to attract, and this is particularly true within the automotive industry. So, how do you increase your customer base on a budget? Look towards generating…

Luke Ramassa|
March 10, 2025 |
10 min read