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Tracking and growth

Tracking and growth

How to build a first-party data strategy

Most brands know data is crucial to the performance of their marketing and sales campaigns. But the demise of third-party tracking has made it increasingly difficult for brands to get their hands on relevant,…

Lizzie Davey

Lizzie Davey |
5 min read

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In this category

Tracking and growth

Everything you need to know about Facebook Conversions API

The world of advertising nowadays relies completely on data. Most often, this data comes from browsers. However, new data…

Zachary McDaniel|
September 21, 2022 |
14 min read

Tracking and growth

How to use TikTok Pixel: TikTok conversions tracking

TikTok now has one billion active monthly users – that’s a lot of potential leads waiting to discover your…

Lizzie Davey|
August 15, 2022 |
4 min read

Tracking and growth

How to automate your email marketing workflow

Unlike running email marketing campaigns manually, email automation can streamline your communication with your subscribers.  Most marketers use automation software…

Purana Mazaheri|
July 15, 2022 |
8 min read

Tracking and growth

Cookieless tracking: The potential impact on the world of advertising

Tracking cookies is a vital part of advertising. It’s really not a secret at this point, but those valuable…

Zachary McDaniel|
June 20, 2022 |
10 min read

Tracking and growth

The best marketing automation tools for startups

As a startup, you’re tasked with everything.  You’re not at the point where you can hire a huge team or…

Lizzie Davey|
June 01, 2022 |
6 min read

Tracking and growth

Marketing automation for small business: 9 important tasks you should automate today

There are lots of moving parts involved in running a small business. If you spend hours every day manually moving…

Lizzie Davey|
May 16, 2022 |
10 min read

Top Articles
from the Blog

How to build a first-party data strategy

Most brands know data is crucial to the performance of their marketing and sales campaigns. But the demise of third-party tracking has made it increasingly difficult for brands to…

Lizzie Davey|
September 28, 2022 |
5 min read

Email Parser: What is it and how can it help your business?

Whether you’re a hobbyist just selling knicks and knacks, or an expert marketer, it’s so much easier to have a way to sort through and analyze the content of…

Zachary McDaniel|
September 26, 2022 |
10 min read

WhatsApp Leadsbridge CRM

5 best WhatsApp CRM integrations to maximize data

WhatsApp is one of the most widely used communication platforms in the world, boasting over 2 billion active daily users. Used in over 180 countries, this platform offers highly-secure…

Charlotte Odwyer|
September 23, 2022 |
5 min read

Everything you need to know about Facebook Conversions API

The world of advertising nowadays relies completely on data. Most often, this data comes from browsers. However, new data privacy regulations are pushing the marketers towards cookieless tracking. So if…

Zachary McDaniel|
September 21, 2022 |
14 min read

The complete guide to TikTok advertising (with ad examples)

TikTok is a video-sharing social networking service that enables users to make short videos, usually fifteen seconds long, in different genres, such as dance and comedy. With over 689…

Hephzy Asaolu|
September 19, 2022 |
19 min read