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Tracking and growth

Facebook Ads Audit

Tracking and growth

The ultimate Facebook ads audit checklist

Facebook ad campaigns let you target your audience strategically and create engaging content. But how can you tell if your campaigns are really working? Accessing your Facebook ads audit can help. It’s a thorough review…

Elena Mazaheri

Elena Mazaheri |
6 min read

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In this category

Facebook Ads Automation

Tracking and growth

The complete guide to Facebook ads automation

Without a doubt, Facebook marketing is a worthy investment. It gives you ads that reach the right people, ensures…

Elena Mazaheri|
November 22, 2024 |
8 min read

Conversion rate optimization best practices

Tracking and growth

Seven Conversion rate optimization best practices to follow in 2024

If we take a genuine, more honest approach, we can indeed say that driving conversions on your website is…

Mika Kankaras|
November 01, 2024 |
7 min read

How much does TikTok Ads cost?

Tracking and growth

How much does it cost to advertise on TikTok?

Social media advertising is one of the quickest and most efficient ways to reach a targeted audience. From raising…

Andrew Bailey|
October 29, 2024 |
9 min read

How to increase ROAS on Facebook Ads

Tracking and growth

How to increase ROAS on Facebook ads

The high competition level makes advertising on Facebook easier said than done. So the question is, how can you…

Elena Mazaheri|
October 25, 2024 |
7 min read

Tracking and growth

The complete guide to Facebook ads conversion tracking

There’s a lot of effort that goes into making a marketing campaign. But even after you’ve started the campaign…

Elena Mazaheri|
October 18, 2024 |
7 min read

Tracking and growth

What is a lead scoring model and how to build it: A complete guide

Effective lead management is at the core of successful marketing and sales strategies. A lead scoring model is one…

Andrew Bailey|
September 26, 2024 |
4 min read

Top Articles
from the Blog

Grow your brand awareness with Christmas social media campaigns

Christmas time is here! It is a season of love, giving gifts, and a lot of merriment. It is also a season of opportunity for your social media campaigns,…

Mark Cirillo|
December 13, 2024 |
11 min read

Christmas email marketing: 18 tips to generate more leads

Christmas is a time of re-connection, a holiday season that draws families and friends back together in celebration.  As well as this, it is also an opportunity for businesses to…

Mark Cirillo|
December 06, 2024 |
10 min read

Recruitment marketing

How to use recruitment marketing to attract top talent 

Picture the scene. You’ve just posted a job ad on your company website. It’s taken you hours to get the wording right, and you’ve gone over every little detail.…

Mark Cirillo|
December 04, 2024 |
8 min read

The best strategies for Facebook retargeting ads in 2025

Visitors rarely buy the first time they visit your site. At this point, they don’t know who you are or what value you can provide. But the last thing you…

Lizzie Davey|
November 29, 2024 |
12 min read

Meta ads strategy

How to build a successful Meta ads strategy in 2025

If you want to get the best results from Facebook ads in 2025, you need to stay up to date. This doesn’t mean following the latest trends or dances.…

Elena Mazaheri|
November 27, 2024 |
7 min read