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Tracking and growth

GDPR and Facebook: How to keep advertising safe

If you are a seasoned marketer, there is a high probability you use Facebook Ads to grow your business. In order to advertise safely on Facebook, you need to know all about Facebook Lead Ads…

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Real Estate Marketing Automation

Realtors are endlessly busy, with constant streams of new and returning leads who want to buy, sell, or buy…

Everything you need to know about Facebook Conversions API

The world of advertising nowadays relies completely on data. Most often, this data comes from browsers. This can be…

Cookiless tracking

Cookieless tracking: The potential impact on the world of advertising

Tracking cookies is a vital part of advertising. It’s really not a secret at this point, but those valuable…

What is an iPaaS? Everything you need to know

Over the years, as tools become more and more refined to be industry or application-specific, more online tools are…

The non-technical guide to webhooks (with webhook example)

Nowadays, more and more companies are using Webhook technology in software integration. For this reason, it is not a…

Data resiliency: How to move past cookies with server to server tracking

Cookie-based advertising is dying and the way business can target their audience will necessarily have to shift accordingly. In the…

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from the Blog

Facebook Lookalike Audiences: definition and how to use them

Facebook Ads suite of tools not only allows you to target your ideal audience, but it also gives you the chance to expand your reach by targeting other audiences that share similar…

How to download leads from LinkedIn

LinkedIn is the powerhouse of lead generation for B2B businesses. A study revealed that out of all leads generated from social media, 80% of B2B leads come from LinkedIn.…

10 Christmas Advertising Ideas to Improve your Real Estate Marketing

The Christmas season is just around the corner. It is time to develop effective Christmas advertising ideas for your real estate business. Although it is the holiday season, it…

LinkedIn Matched Audiences: Improve the efficiency of your retargeting campaigns

LinkedIn Matched Audiences is a tool that allows businesses to build audiences from email lists, website traffic, and high-value LinkedIn accounts. With it, you can upload a list of companies…

Complete Guide to Lead Generation Best Practices

Lead generation is essential for any business, no matter the size. It is the most important aspect of a business that keeps it running. This is why 53% of…