https://leadsbridge.com/wp-content/themes/leadsbridge/img/integration-lg-logos/logo50.png
https://leadsbridge.com/wp-content/themes/leadsbridge/img/integration-lg-logos/logo55.png
How to connect Exact Target (Salesforce® Marketing Cloud) with FLG
Exact Target (Salesforce® Marketing Cloud) / FLG
Documentation

Connect Exact Target (Salesforce® Marketing Cloud) to FLG with LeadsBridge

Exact Target (Salesforce® Marketing Cloud) » FLG

In this article, you'll learn how to set up the bridge and connect Exact Target (Salesforce® Marketing Cloud) to FLG using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on Bridges
  2. You'll be taken to the Bridges section of your account
  3. Click on the Add New button
  4. You'll be taken to the first step of the bridge creation

Step 2: Setup your Exact Target (Salesforce® Marketing Cloud) source

  1. Type in the name you'd like to call your integration
  2. Enter Authentication Base URI, Client ID and Client Secret to connect your Exact Target (Salesforce® Marketing Cloud) with LeadsBridge
    1. Log into Exact Target with an Admin User
    2. On the top right of the screen, next to your username, make sure to select the correct Company, or Business Unit, that you want to connect with LeadsBridge
    3. Click on your username on the top right of the screen
    4. Click on Setup
    5. Go to Apps » Installed Packages, under Platform Tools
    6. Click on New at the top right of the screen
    7. Give a name to your New Package, for example LeadsBridge
    8. Click on Save
    9. Click on Add Component
    10. Select API Integration, then click on Next
    11. Select Server-to-Server, then click on Next
    12. Click on the Edit button of the API Integration you just created
    13. Flag the following items:

      1. Under Channels » Web, flag Read, Write and Publish
      2. Under Contacts » Audiences & Contacts » List and Subscribers, flag every item (if you want to use Lists)
      3. Under Data » Data Extensions & Data » File Locations, flag every item (if you want to use Data Extensions )
    14. Click on Save
    15. Copy the Authentication Base URI, Client ID and Client Secret from the API Integration you have just created on Exact Target
    16. Paste that information inside your LeadsBridge integration setup
  3. Select the segment you'd like to use as the source for your leads
  4. Click on the Next button

Step 3: Setup your FLG destination

  1. Type in the integration's name in the dedicated field
  2. Enter HTML form code where you want to send your leads
  3. To create your HTML form you should enable support for FLG. In the Squeeze Page Toolkit menu:
    1. Click on the menu Setup » Integrations
    2. Then click on Edit Settings next to the FLG Integration details
    3. Enable the integration by clicking on Enable in the drop-down box for FLG.
    4. Remember to click on the Save Details button.

  4. Create your web form within FLG:
    1. Go into your FLG CRM account
    2. Click on Tools » Capture Leads
    3. Ensure the From a Website option is selected
    4. Click Continue

  5. In the Second Step:
    1. Set your Capture Method to Web Form
    2. Choose the Lead Group, Introducer, Site and Marketing information. (Important: You should check that the Lead Group you are passing leads to has the setting enabled for ‘Allow capture leads through iFrame and web form’. Lead groups can also have validation enabled to ‘Only accept valid UK local phone numbers’ & ‘ Only accept valid UK postcodes’ so you may need to disable those).
    3. Disable Javascript Validation option
    4. Click on the Continue button. FLG has a guide for ‘Setting up a Web Form to Capture Leads’ that has more information on the web form submission methods. For further information check the following link: ( OPEN LINK)
    5. Afterward, you’ll get the HTML code. You’ll need to select ALL the code and copy it to your clipboard. To do this we suggest to click inside the code box, then type Ctrl-A to select all text. Then click Ctrl-C to copy the code to the clipboard (or just use any other method you’re comfortable with).

  6. Click on the Next button
  7. You'll now be able to select the destination segment to send your leads to
  8. You may choose to receive an email receipt for each incoming lead.
    • Type the address(es) where you'd like to receive the receipt
    • You may also modify the Subject line of the email
  9. Click on the Next button

That's all! Congratulations.

You'll be redirected to the bridges section of your account with a green success message at the top right of the page and your bridge will now be active.

Have you got some questions?

You may want to take a look at the common questions on the respective integration's documentation.

If you have any other questions, or need help to configure your bridge from Exact Target (Salesforce® Marketing Cloud) to FLG with LeadsBridge, do not hesitate to contact our Support!