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How to connect Exact Target (Salesforce® Marketing Cloud) with HTTP Request (GET/POST)
Exact Target (Salesforce® Marketing Cloud) / HTTP Request (GET/POST)
Documentation

Connect Exact Target (Salesforce® Marketing Cloud) to HTTP Request (GET/POST) with LeadsBridge

Exact Target (Salesforce® Marketing Cloud) » HTTP Request (GET/POST)

In this article, you'll learn how to set up the bridge and connect Exact Target (Salesforce® Marketing Cloud) to HTTP Request (GET/POST) using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on Bridges
  2. You'll be taken to the Bridges section of your account
  3. Click on the Add New button
  4. You'll be taken to the first step of the bridge creation

Step 2: Setup your Exact Target (Salesforce® Marketing Cloud) source

  1. Type in the name you'd like to call your integration
  2. Enter Authentication Base URI, Client ID and Client Secret to connect your Exact Target (Salesforce® Marketing Cloud) with LeadsBridge
    1. Log into Exact Target with an Admin User
    2. On the top right of the screen, next to your username, make sure to select the correct Company, or Business Unit, that you want to connect with LeadsBridge
    3. Click on your username on the top right of the screen
    4. Click on Setup
    5. Go to Apps » Installed Packages, under Platform Tools
    6. Click on New at the top right of the screen
    7. Give a name to your New Package, for example LeadsBridge
    8. Click on Save
    9. Click on Add Component
    10. Select API Integration, then click on Next
    11. Select Server-to-Server, then click on Next
    12. Click on the Edit button of the API Integration you just created
    13. Flag the following items:

      1. Under Channels » Web, flag Read, Write and Publish
      2. Under Contacts » Audiences & Contacts » List and Subscribers, flag every item (if you want to use Lists)
      3. Under Data » Data Extensions & Data » File Locations, flag every item (if you want to use Data Extensions )
    14. Click on Save
    15. Copy the Authentication Base URI, Client ID and Client Secret from the API Integration you have just created on Exact Target
    16. Paste that information inside your LeadsBridge integration setup
  3. Select the segment you'd like to use as the source for your leads
  4. Click on the Next button

Step 3: Setup your HTTP Request (GET/POST) destination

  1. Type in the integration's name in the dedicated field
  2. Enter URL, Method, Content type and Body to connect HTTP Request (GET/POST) with LeadsBridge
    • URL - mandatory: where the system you'd like to send information to is located.
    • Method - mandatory: the request method your system may receive as the indication of the desired action to be performed.
      • POST is the default value. It's used to send data to a server to create/update a resource and it's one of the most common HTTP methods. If you're unsure about what you should select, leave it as is.
    • Content Type - mandatory: is used to indicate the media type of the resource. Works as the content type description for the message body.
      • application/x-www-form-urlencoded is the most common encoding type. Use this as long as you're not using any JSON or XML language on the request body.
    • Body - mandatory: the message Body is where all the data is set to eventually form the HTTP Request that will be sent to insert each lead into your system.
      • Body syntax should be write as follows:"field_id": "value″"field_id" is the unique identifier of the field inside your CRM/platform; "value" can be static (number or text that will be the same for every lead synced) or dynamic.
      • To create dynamic values just enter the field name between the double @@ symbols, that will results in a @@field_name@@ syntax. The field name can be whatever you'd like, it will help you recognize the field inside the bridge settings later.
        Dynamic fields will be displayed on the Fields Matching step of the bridge, where you will be able to match them with lead's information.
      • That said, if we have a full_name field on our platform to store the lead's full name, we should use the following syntax:
        full_name: @@FullName@@Please check HTTP common questions for code examples.

    • Success pattern - optional: the message your system replies with once the request was received successfully.
    • Failure pattern - optional: an error message your system sends when there's an issue with the request.
  3. Click on the Next button
  4. You'll now be able to select the destination segment to send your leads to
  5. You may choose to receive an email receipt for each incoming lead.
    • Type the address(es) where you'd like to receive the receipt
    • You may also modify the Subject line of the email
  6. Click on the Next button

That's all! Congratulations.

You'll be redirected to the bridges section of your account with a green success message at the top right of the page and your bridge will now be active.

Have you got some questions?

You may want to take a look at the common questions on the respective integration's documentation.

If you have any other questions, or need help to configure your bridge from Exact Target (Salesforce® Marketing Cloud) to HTTP Request (GET/POST) with LeadsBridge, do not hesitate to contact our Support!