Connect Mixpanel to Emma with LeadsBridge

In this article, you'll learn how to set up the bridge and connect Mixpanel to My CRM Example using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

Head over to the left sidebar and click on the Create new Bridge green button
You'll be taken to the first step of the bridge creation

Step 1: Choose the apps you want to connect

Choose Mixpanel as the source for your bridge
Choose Emma as the destination for your bridge
Click on the Continue button
At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

Step 2: Configure your Mixpanel with Emma

Step 2.A: Setup your Mixpanel integration

Click on Connect Mixpanel
Click on Create new integration to connect your Mixpanel (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the Mixpanel integration
Fill API Secret, Access Token field to connect Mixpanel with LeadsBridge
Click on the Authorize button
You can choose a name for this Mixpanel and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your Mixpanel is connected, you can continue with the set-up of your bridge

Step 2.B: Configuration details for Mixpanel

How to get API Secret, Access Token

To find the API Secret and Access Token you need to follow these steps:
1. Click the Settings gear in the upper right-hand corner of your Mixpanel project
2. Select Project settings to see your project token for the project you’re currently viewing
3. All management options and project access keys are available in the main Overview tab
4. Copy/Paste these values into the Integration's fields

Each Mixpanel account could contain multiple Projects.

Each project has its unique routing number, which we call a specific project token. Whenever you want to send data to a specific project, you'll need to specify the project token, so we know where to insert the data.

To integrate with Mixpanel as a Source you should also insert the Webhook URL provided by LeadsBridge inside your Mixpanel account.

Check the following documentation for further information: ( Learn more)

Step 2.C: Setup your Emma integration

Click on Connect Emma
Click on Create new integration to connect your Emma (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the Emma integration
Fill Account ID, Public key, Private key field to connect Emma with LeadsBridge
Click on the Authorize button
You can choose a name for this Emma and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your Emma is connected, you can continue with the set-up of your bridge

Step 2.D: Configuration details for Emma

How to get Account ID, Public key, Private key

Head over to Emma and click the tools icon at the top-right, then select Settings & billing.

You'll see a tab for the API key. Click "Generate key" to receive a public API key, private API key, and account ID. These are the credentials you should copy and add to your LeadsBridge Emma integration. ( Learn more)

Other Info

Agency account: If you have an agency account, head over to the Menu, choose Accounts and then click the downward-pointing arrow to the right of the sub-account whose keys you want and select to jump into that account's settings. You'll now be able to scroll down and see the API key section.

Note: you should take note of the API keys once you generate them, as they'll be encrypted once you leave the page.

Step 2.E: Email Receipt (Optional)

You may choose to receive an email receipt for each incoming lead.

Type the address(es) where you'd like to receive the receipt
You may also modify the Subject line of the email

Step 3: Fields Mapping

Here you'll be able to map your Mixpanel information with your Emma fields.

You will have Emma fields on the left. Match the information you wish to pass align from Mixpanel
Based on Emma functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

Step 3.A: Leads Filter (Optional)

If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions

Click on the link Add Filter for Incoming Leads on the top left
A popup wil be opened where you can configure the filter
You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration

Step 3.B Test Connection (Optional)

Once you’ve mapped all the fields that you need, if available, you can run a test of your connection by clicking on the Test Connection button.

Step 4: Save and Publish

Click on the Save and publish button

Congratulations! Now your bridge is up and running

Do you need help?

Here some additional resources:

Mixpanel documentation page and common questions
Emma documentation page and common questions
LeadsBridge KNOWLEDGE BASE
Contact support from your account clicking on the top right Support button

How to connect Mixpanel with Emma