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How to connect Pardot with HTTP Request (GET/POST)

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Connect Pardot to HTTP Request (GET/POST) with LeadsBridge

Pardot » HTTP Request (GET/POST)

In this article, you'll learn how to set up the bridge and connect Pardot to My CRM Example using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on the Create new Bridge green button
  2. You'll be taken to the first step of the bridge creation

Step 1: Choose the apps you want to connect

  1. Choose Pardot as the source for your bridge
  2. Choose HTTP Request (GET/POST) as the destination for your bridge
  3. Click on the Continue button
  4. At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

Step 2: Configure your Pardot with HTTP Request (GET/POST)

Step 2.A: Setup your Pardot integration

  1. Click on Connect Pardot
  2. Click on Create new integration to connect your Pardot (or select an existing one from the dropdown if you already connected it)
  3. A popup wil be opened where you can authorize the Pardot integration
  4. Click on Authorize and you will be prompted to the Pardot authorization experience
  5. Here you will need to provide the info required and grant access to LeadsBridge
  6. Once done, you will be get back to LeadsBridge application
  7. You can choose a name for this Pardot and LeadsBridge integration (you can also edit it later)
  8. Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
  9. Now that your Pardot is connected, you can continue with the set-up of your bridge

Step 2.B: Configuration details for Pardot

Other Info

To find your API Key to connect Pardot with LeadsBridge, just log into your Pardot account.
Then head to the "Settings" section and copy the "API User Key".

Step 2.C: Setup your HTTP Request (GET/POST) integration

  1. Click on Connect HTTP Request (GET/POST)
  2. Click on Create new integration to connect your HTTP Request (GET/POST) (or select an existing one from the dropdown if you already connected it)
  3. A popup wil be opened where you can authorize the HTTP Request (GET/POST) integration
  4. Fill URL field to connect HTTP Request (GET/POST) with LeadsBridge
  5. Click on the Authorize button
  6. You can choose a name for this HTTP Request (GET/POST) and LeadsBridge integration (you can also edit it later)
  7. Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
  8. Now that your HTTP Request (GET/POST) is connected, you can continue with the set-up of your bridge

Step 2.D: Configuration details for HTTP Request (GET/POST)

How to get URL

  • URL - mandatory: where the system you'd like to send information to is located.

  • Method - mandatory: the request method your system may receive as the indication of the desired action to be performed.
    • POST is the default value. It's used to send data to a server to create/update a resource and it's one of the most common HTTP methods. If you're unsure about what you should select, leave it as is.

  • Content Type - mandatory: is used to indicate the media type of the resource. Works as the content type description for the message body.
    • application/x-www-form-urlencoded is the most common encoding type. Use this as long as you're not using any JSON or XML language on the request body.
  • Success pattern - optional: the message your system replies with once the request was received successfully.

  • Failure pattern - optional: an error message your system sends when there's an issue with the request.
  • Skip encoding parameters in URL - optional: if enabled prevent the encoding of special characters in the URL parameters

Other Info

  • Body - mandatory: the message Body is where all the data is set to eventually form the HTTP Request that will be sent to insert each lead into your system.
    • Body syntax should be write as follows:[code]"field_id": "value″[/code]"field_id" is the unique identifier of the field inside your CRM/platform; "value" can be static (number or text that will be the same for every lead synced) or dynamic.

    • To create dynamic values just enter the field name between the double @@ symbols, that will results in a @@field_name@@ syntax. The field name can be whatever you'd like, it will help you recognize the field inside the bridge settings later.
      Dynamic fields will be displayed on the Fields Matching step of the bridge, where you will be able to match them with lead's information.

    • That said, if we have a full_name field on our platform to store the lead's full name, we should use the following syntax:
      [code]full_name: @@FullName@@[/code]Please check HTTP common questions for code examples.

Step 2.E: Email Receipt (Optional)

You may choose to receive an email receipt for each incoming lead.

  • Type the address(es) where you'd like to receive the receipt
  • You may also modify the Subject line of the email

Step 3: Fields Mapping

Here you'll be able to map your Pardot information with your HTTP Request (GET/POST) fields.

  1. You will have HTTP Request (GET/POST) fields on the left. Match the information you wish to pass align from Pardot
  2. Based on HTTP Request (GET/POST) functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
  3. You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
  4. You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

Step 3.A: Leads Filter (Optional)

If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions

  1. Click on the link Add Filter for Incoming Leads on the top left
  2. A popup wil be opened where you can configure the filter
  3. You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
  4. Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration

Step 3.B Test Connection (Optional)

Once you’ve mapped all the fields that you need, if available, you can run a test of your connection by clicking on the Test Connection button.

Step 4: Save and Publish

  • Click on the Save and publish button

Congratulations! Now your bridge is up and running

Do you need help?

Here some additional resources:

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