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Integrate Pardot with LeadsBridge

Pardot is a B2B marketing automation by Salesforce helps marketers create more leads, generate more

Pardot is a B2B marketing automation by Salesforce helps marketers create more leads, generate more pipeline, and empower sales to close more deals.

In this article, you'll learn how to connect your LeadsBridge account with Pardot.

Connect Pardot integration

  1. Head over to the left sidebar and click on Integrations
  2. Click on the Add New button
  3. Enter a recognizable name for your integration
  4. Click on the Browse button
  5. Select "Pardot" from the providers list
  6. Click on the Next button
  7. Enter the Business Unit ID and API version to connect Pardot with LeadsBridge
  8. To find your API Key to connect Pardot with LeadsBridge, just log into your Pardot account.
    Then head to the "Settings" section and copy the "API User Key".

  9. Select the segmentation concept you'd like to use (ex Dynamic List, Static List, Campaign)
  10. Click on the Authorize button
  11. A Pardot's wizard will popup
  12. Enter your credentials and grant the access to LeadsBridge
  13. Head back to LeadsBridge and click on the Finish button

Which entity concepts we support for Pardot

  1. Lead

    A lead is a sales prospect and generally represents the first stage in the sales process. The lead is a person who has not yet been qualified and might be interested in your product or service.

Which segmentation concepts we support for Pardot

With LeadsBridge you may use these segmentation concept for Pardot.

  1. Dynamic List

    The dynamic lists rule builder interface is similar to automation and segmentation rules – all the criteria and match options are available in dynamic list creation as well. The benefit of dynamic lists is that you can create a list of prospects that are tailored to specific criteria.
  2. Static List

    Can be used as recipient lists or suppression lists for an email newsletter, to seed a drip nurturing program or used in further automation or segmentation criteria ("prospect list is…")
  3. Campaign

    Pardot’s various marketing elements can be associated with a campaign. Pardot campaigns are typically thematic touchpoints (similar to "source" in others system). ( Learn more)

Common questions for Pardot

Can I configure LeadsBridge to create a new lead if a lead with the same email already exists?

Yes, of course! If a lead already exists in your list, but you wish to sync a new lead with the same email, simply allow LeadsBridge to create duplicates.

Go in your integration settings and set the "Allow duplicates" toggle to "Yes".

If the "Allow Duplicates" toggle is set to "No" any lead that already exists in your list and has been re-submitted will be updated with the new information.

I get a message stating "Unable to authenticate! Please check your credentials", how may I fix it?

If you get this error message while creating the integration it means that your Pardot account is locked due to too many failed login attempts.

To fix it you need to reset your Pardot password. Please follow these steps in order to change it:
  1. Open the Account Settings page into Pardot, click and select Settings. In the Lightning app, select Pardot Settings
  2. Click Edit Password
  3. Enter and confirm your new password
Remember to update the password into the Pardot integration.

Why I cannot see my custom fields?

In case you cannot see your custom fields in the fields mapping step of the bridge means that the Pardot user you have connected doesn’t have enough permissions to retrieve them.

To fix this, you should change your role in the Pardot settings.

Notice that Custom fields using Radio Button, Checkbox, Dropdown, or Multi-Select type are not supported by Pardot’s API, so they won’t be visible in the fields mapping step.

If you have any further questions regarding this matter, or if you need help to set up the connection between Pardot with LeadsBridge, do not hesitate to get in touch!