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How to connect Selligent Marketing Cloud with Google BigQuery

Connect Selligent Marketing Cloud to Google BigQuery with LeadsBridge

Selligent Marketing Cloud » Google BigQuery

In this article, you'll learn how to set up the bridge and connect Selligent Marketing Cloud to Google BigQuery using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on Bridges
  2. You'll be taken to the Bridges section of your account
  3. Click on the Add New button
  4. You'll be taken to the first step of the bridge creation

Step 1: Bridge's Main information

  1. Choose a name for your bridge (this will only be visible inside LeadsBridge)
  2. You may add labels to help you identify your bridge later
  3. Choose Selligent Marketing Cloud as the source for your bridge
  4. Choose Google BigQuery as the destination
  5. Click on the Next button

Step 2: Setup your Selligent Marketing Cloud source

  1. Type in the name you'd like to call your integration
  2. Enter Organization, API URL, Consumer key and Consumer secret to connect your Selligent Marketing Cloud with LeadsBridge
  3. Select the segment you'd like to use as the source for your leads
  4. Click on the Next button

Step 3: Setup your Google BigQuery destination

  1. Type in the integration's name in the dedicated field
  2. Enter GCP Authentication JSON and Dataset name to connect Google BigQuery with LeadsBridge
  3. To authenticate in Google BigQuery you need to have the OAuth JSON file for your project with the right roles set. If you don't have this file yet, please follow the official guide below to generate it.
    Once downloaded, open the file, select the whole content and paste it into the "GCP Authentication JSON" field.( OPEN LINK)
  4. All the needed data can be found on your Google BigQuery dashboard on the left as shown in the picture below.
    In the "Dataset name" field you have to specify the name of the database you want to use in Google BigQuery.
    In the "Project ID" field you have to specify your Google Cloud Platform project id.

    As entity Google BigQuery uses the single record of your database, so select "Record" from the "Manage "Entities as" dropdown.

    As segmentation, you will have to select the database table to use, so select "Table" from the "Use Segment as" dropdown.
  5. Click on the Next button
  6. You'll now be able to select the destination segment to send your leads to
  7. You may choose to receive an email receipt for each incoming lead.
    • Type the address(es) where you'd like to receive the receipt
    • You may also modify the Subject line of the email
  8. Click on the Next button

Step 4: Fields Mapping

Here you'll be able to map your source information with your destination fields.

You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on Google BigQuery.

Underneath there's a box where you may add the information you'd like to send.

  • Check each of the Google BigQuery fields available
  • Match the information you wish to pass along from Selligent Marketing Cloud
  • You may type the information manually and pass them as a static value
  • Use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on
  • You may also leave blank the box of a field's information you don't want to send through

Custom Fields

  1. If you'd like to add more fields, just look at the bottom of the page
  2. Head over the "Don't find a CRM custom field?" box
  3. Select the field you'd like to add from the dropdown list
  4. Click the Add Custom Field button
  5. The field will appear above
  6. Add the desired information, as you did with the other ones

Once accomplished your desired outcome, just click Next and head to the last step.

Step 5: Test

In this final step, you'll be able to send a lead from LeadsBridge to test if the configuration works properly.

  1. To create a new test lead, fill in the required information when prompted
  2. Click Test Now
  3. To test with a real lead, switch the toogle to "Test with existing lead".
  4. Click Sync Now along the lead you'd like to send
  5. If you did everything right the button will turn green, meaning your lead was synced successfully and the integration is ready
  6. Click Finish to save your settings and turn active your bridge

That's all! Congratulations.

You'll be redirected to the bridges section of your account with a green success message at the top right of the page and your bridge will now be active.

Have you got some questions?

You may want to take a look at the common questions on the respective integration's documentation.

If you have any other questions, or need help to configure your bridge from Selligent Marketing Cloud to Google BigQuery with LeadsBridge, do not hesitate to contact our Support!