ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Zopim is a powerful live chat software that allows you to engage with your website visitors and customers. It includes a lot of tools for sales, engagement and analytics. The main goal of Zopim is improving the conversions rate. In fact the Zopim Team itself states that “83% of all online shoppers need support to complete a purchase. In addition, Zopim helps you to reduce cart abandonments and increase the orders value.

With the engagement features, you can perform proactive chats, sending pre-defined targeted messages to your customers, based on their behaviors and stage into the buying journey. Proactive chats are great to assist your customers and help them to complete their purchases. In fact, you can reach out to them while they are stuck on the cart page, or while they’re seeing a specific product or page.

Zopim also includes a robust and complete reporting system, which allows you to easily monitor, track and optimize all the team’s performances and activities. Zopim Analytics provide a real time tracking feature, useful to monitor your channels in real-time. It includes several metrics, such as the number of tickets received, chats missed, wait time and response time rate. Through the iOS/Android app, you can reach out to your customers also at any time, never missing a chat.

What you can do with ActiveDEMAND and Zopim

Create new Zopim visitors in chats with ActiveDEMAND

Update Zopim visitors in chats with ActiveDEMAND

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About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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