Streamline your data management process with the Autotrader + Google Customer Match integration

Autotrader is the ultimate automotive marketplace, with millions of cars listed for sale from thousands of auto dealers and private sellers.

With functionality that lets you search for cars by almost limitless criteria, by color, body style, price, new, used, certified pre-owned, geographically and more. You'll find the right car at the right price on Autotrader.com. Autotrader is the only website with more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners.

Autotrader provides the largest selection of vehicles and attracts more than 14 million qualified buyers each month. Autotrader's mission is to be the ultimate online solution for buying and selling new, certified and used cars. The site is designed to give you more control over the buying process and make finding a vehicle easier than ever before.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.