Generate more leads with the Exact Target (Salesforce® Marketing Cloud) + Aweber integration

Exact Target - Salesforce Marketing Cloud, is a powerful 1-to-1 marketing platform. This platform uses the most advanced information technologies, to help business owners increase their revenue focusing on their customers’ needs and desires.

Exact Target - Salesforce Marketing Cloud lets you acquire more customers and engage them, building strong relationships between your brand and your prospects and clients. You can create and manage email marketing campaigns that work. Instead of sending standard emails, you can automate and customize almost every aspect of your email marketing. The marketing automation allows you to identify your customers’ behaviors and preferences, based on how they respond to your campaigns. Moreover, by integrating Exact Target - Salesforce Marketing Cloud with the other Salesforce’s tools, you can coordinate your marketing activities to the other social media.

The automation capability enables you to differentiate your customers’ journey, by sending the most relevant message to each one of them. This allows you to increase conversions and sales. Every marketing activity can be tracked and analyze, in order to find out what works and what not. By doing so, you’ll be able to improve your marketing and achieve your goals faster.

Aweber is one of the most used and well-known autoresponder tools. By automatically delivering emails to your leads and customers, Aweber allows business owners and marketers to effortlessly build relationships.

Moreover, with Aweber you can: Send broadcast newsletters, Create your webforms, Tag subscribers and Analyze your campaigns. Your broadcast newsletters can be used to notify the latest news from your brand. Moreover, you can send coupons and offers by email, in order to convert more leads into customers and make more sales. Aweber lets you design beautiful, high converting opt-in forms that will be displayed on your website, in order to let your website visitors subscribe to your lists. When someone subscribes to your list, Aweber allows you to assign a specific tag. By doing so, you’ll be able to personalize the email follow up.

How do you know when a campaign is profitable? Aweber allows you to track in real time your email marketing efforts. Thanks to its self-hosted tracking system, you can analyze open rates, click-through-rates and more advanced stats. Aweber is well-known for being a high-performing email marketing services, in terms of deliverability.