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What is Aweber
Aweber is one of the most used and well-known autoresponder tools. By automatically delivering emails to your leads and customers, Aweber allows business owners and marketers to effortlessly build relationships.
Benefits of using Aweber
Moreover, with Aweber you can: Send broadcast newsletters, Create your webforms, Tag subscribers and Analyze your campaigns. Your broadcast newsletters can be used to notify the latest news from your brand. Moreover, you can send coupons and offers by email, in order to convert more leads into customers and make more sales. Aweber lets you design beautiful, high converting opt-in forms that will be displayed on your website, in order to let your website visitors subscribe to your lists. When someone subscribes to your list, Aweber allows you to assign a specific tag. By doing so, you’ll be able to personalize the email follow up.
Why should I use Aweber
How do you know when a campaign is profitable? Aweber allows you to track in real time your email marketing efforts. Thanks to its self-hosted tracking system, you can analyze open rates, click-through-rates and more advanced stats. Aweber is well-known for being a high-performing email marketing services, in terms of deliverability.
What is Facebook Custom Audiences
Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Benefits of using Facebook Custom Audiences
The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.
Why should I use Facebook Custom Audiences
With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.
The goal of the Hyperbits campaigns was to create interest in the brand and products through lead magnets. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to improve their ROI up to 255%