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Integrations available for Facebook Custom Audiences
Facebook Custom Audiences
Integrations

Integrations available for Facebook Custom Audiences

Facebook Custom Audiences definition, Facebook Custom Audiences integration, upload custom audience to Facebook.

Facebook Custom Audiences help advertisers reduce marketing costs and improve the effectiveness of their campaigns, reaching people who are more likely to buy. In fact, the Facebook Custom Audiences definition is a “targeting option that allows advertisers to reach a defined group of users through ads”.

Through Facebook Custom Audiences, advertisers can reach and reconnect with customers who already know their brand through Facebook ads.

Facebook Custom Audiences can be created in different ways. For example, by using the Facebook Business Manager, it’s possible to create an Audience of people who visited a specific page, website or viewed a video ad. Moreover, if companies have access to a CSV file with the data of their customers, they can upload a customer list. In this way, it is possible to reach their contacts and customers while they are browsing Facebook.

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Facebook Custom Audiences is also used by advertisers to retarget people who have already interacted with their business, i.e. those who have purchased from their shop or visited their website.

When promoting an offer to a Facebook Custom Audience, it is always clear who is viewing the ads and the messages can be precise and accurate. This will help advertisers to increase conversion rates and get a better return on investment.

Facebook Custom Audiences allows advertisers to choose from a variety of parameters to get specific information. As a result, better and optimized ads can be created. In fact, Facebook Custom Audiences offers the possibility to show related products or accessories in an advertisement addressed to recent buyers.

Facebook Custom Audiences integrations are available for LeadsBridge customers who want to automatically create Custom Audiences through their CRMs. By doing so, advertisers don’t need to upload a Custom Audience to Facebook: LeadsBridge will automatically sync Facebook Custom Audiences with the company’s CRM for effective retargeting.


Facebook Custom Audiences features:

  • Possibility to target a very specific type of user

    In fact, thanks to this feature you’ll be always able to interact with users with relevant offers

  • Create high performing campaigns

    Thanks to the knowledge of your audience's interests & behaviors it is possible to offer users Advertising in line with their interests

  • Improve the value of the customers by promoting offers of similar products/services already purchased

    This feature avoids you from proposing users to non-target products or services


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Integrations available for Facebook Custom Audiences

Want to get the most out of Facebook Custom Audiences? Here's the always-updated list of the best integrations available for Facebook Custom Audiences and LeadsBridge.