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Discover all the possible integrations for Facebook Conversions API
Facebook Conversions API
Integrations

Discover all the possible integrations for Facebook Conversions API

Connect Facebook Conversions API with your favorite tool in a few clicks. Choose between over 380 integrations to get the most out from your Facebook Conversions API data.

Facebook Conversion API, helps businesses to maintain data privacy and deliver personalized advertising experiences to customers and audiences. This is all done without the reliance on browser-based tools like cookies.

Facebook Conversions API offers businesses the ability to share exactly the data they want to, and nothing more. This is more than what Facebook Pixel alone currently offers. That being said, combining both Pixel and Conversions API means full-funnel visibility.

Sharing data through the Facebook Conversions API is more accurate than any other method in the mid-funnel and lower funnel. Businesses don’t have to worry about any data getting lost because of a browser crash or an ad blocker.

Facebook Conversions API gives businesses control over the data they share. This means that businesses can implement the Facebook Conversions API besides Pixel and decide what to share and when to share it. Pixel sends all events in real-time.

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This is the reason Facebook encourages advertisers across the board to implement the Facebook Conversions API besides Pixel for optimal full-funnel tracking and data sharing that is much more reliable. This way, advertisers can transmit a larger array of data in order to back their advertising efforts. With the implementation of Conversions API, data such as CRM data/lower funnel events can be captured.

The Facebook conversion API works when a visitor visits a website having a Facebook pixel. The Pixel records the customer’s data in cookies, which is known as the first party. The server saves the information the same way it saves the IP addresses, user-agents, Google Analytics client_id, and other parameters.

When the customer triggers an event, the server sends a request with the customer’s data and the event

to the Facebook server.

With Facebook Conversion API, you can track events like Leads, Affiliate payments, Find locations, Phone calls, Form submissions, Purchases, Email subscriptions, and Subscription changes.

Facebook’s Conversions API has a unique set of benefits that browser Pixel simply does not. Some of these benefits include a better overview of omnichannel customer journeys. This is done by conquering things that used to be challenging for event tracking such as poor network connections, long loading times for pages, and Adblockers.

In order to get the most out of Facebook Conversions API, you’re going to want to integrate it with your favourite CRM. Through LeadsBridge, you can automate the process. Connecting the Facebook Conversions API to your CRM transfers the data to the Facebook platform, and the results are being recorded properly.


Facebook Conversions API features:

  • Data Control

    With Facebook Conversions API, businesses can control the data shared with Facebook servers. This implies that businesses can implement Facebook Conversions API with Pixel and can decide what to share and when to share it. This will help to track offline conversions such as in-person purchases and sales made over phone calls.

  • Data Sharing

    The Facebook Conversions API makes it possible to share data in the mid-funnel and lower funnel. Businesses don’t need to worry about data lost because of browsers or ad blockers.

  • Full funnel visibility

    Using the Facebook Conversions API, businesses can combine both Pixel and Conversions API together. This produces full-funnel visibility.


Discover all the possible integrations for Facebook Conversions API

Want to get the most out of Facebook Conversions API? Here’s the always-updated list of the most requested Facebook Conversions API integrations:

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