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What is Constant Contact
Constant Contact is an easy-to-use email marketing platform designed to manage your leads and clients efficiently.
Benefits of using Constant Contact
Constant Contact allows you to get email results fast. Its email letter’s drag-and-drop builder, lets you create beautifully designed emails without writing codes. By using pre-built templates, the process of creating newsletters is even easier. Import your leads The CRM allows you to import all your existing contacts from your email provider, wherever you stored them. Improve subscribers You can increase your leads using web forms that allow people to subscribe to your list. Web forms can be designed from scratch, but you can also use templates provided by the software.
Why should I use Constant Contact
Track your results Constant Contact allows you to track your campaigns’ results. Analyze clicks and email opens, and customize your follow ups based subscribers’ behavior. By doing so, you’ll understand which messages work best, and improve your campaigns to reach your goals.
What is Facebook Custom Audiences
Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Benefits of using Facebook Custom Audiences
The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.
Why should I use Facebook Custom Audiences
With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.