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Generate more leads with the Exact Target (Salesforce® Marketing Cloud) + GoToWebinar integration
Exact Target (Salesforce® Marketing Cloud) / GoToWebinar
Integrations

Generate more leads with the Exact Target (Salesforce® Marketing Cloud) + GoToWebinar integration

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LeadsBridge is a reliable integration platform that supports you with 370 integrations. Start now connecting Exact Target (Salesforce® Marketing Cloud) and GoToWebinar

Quick summary of Exact Target (Salesforce® Marketing Cloud)

Exact Target - Salesforce Marketing Cloud, is a powerful 1-to-1 marketing platform. This platform uses the most advanced information technologies, to help business owners increase their revenue focusing on their customers’ needs and desires.

Exact Target - Salesforce Marketing Cloud lets you acquire more customers and engage them, building strong relationships between your brand and your prospects and clients. You can create and manage email marketing campaigns that work. Instead of sending standard emails, you can automate and customize almost every aspect of your email marketing. The marketing automation allows you to identify your customers’ behaviors and preferences, based on how they respond to your campaigns. Moreover, by integrating Exact Target - Salesforce Marketing Cloud with the other Salesforce’s tools, you can coordinate your marketing activities to the other social media.

The automation capability enables you to differentiate your customers’ journey, by sending the most relevant message to each one of them. This allows you to increase conversions and sales. Every marketing activity can be tracked and analyze, in order to find out what works and what not. By doing so, you’ll be able to improve your marketing and achieve your goals faster.

Quick summary of GoToWebinar

GoToWebinar is a webinar hosting platform designed to help you create and promote live and registered online events, in order to make more leads and sales. GoToWebinar makes it easy to engage with your audience through webinars and interact with people during your events. For example, you can invite guests, create surveys and track your results.

With GoToWebinar you can record your webinars and re-use the best ones for your pre-recorded webinars that feel like live. Once people subscribe to your webinars, you can follow up them with email sequences, and leverage the advanced automation rules. With GoToWebinar you can easily set up confirmations and reminders, in order to increase the quality of your leads and improve your webinar’s results. The automation rules allow you to easily segment your audience based on how they behave with your webinar.

Moreover, with GoToWebinar you can get registrants from mobile devices. Registrants can download the free GotoWebinar app and follow you on mobile devices and tablets adding comments and interacting directly with you during the events. GoToWebinar with integrates with the most used CRMs and email marketing tools, which allows you to manage your leads in just one place.


What you can do with Exact Target (Salesforce® Marketing Cloud) and GoToWebinar

Create new GoToWebinar subscribers in webinars with Exact Target (Salesforce® Marketing Cloud)

Create new GoToWebinar attendees in webinars with Exact Target (Salesforce® Marketing Cloud)

Update GoToWebinar subscribers in webinars with Exact Target (Salesforce® Marketing Cloud)

Update GoToWebinar attendees in webinars with Exact Target (Salesforce® Marketing Cloud)


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