Generate more leads with the Exact Target (Salesforce® Marketing Cloud) + IBM Watson integration

Integrate Exact Target (Salesforce® Marketing Cloud) with IBM Watson

Exact Target - Salesforce Marketing Cloud, is a powerful 1-to-1 marketing platform. This platform uses the most advanced information technologies, to help business owners increase their revenue focusing on their customers’ needs and desires.

Exact Target - Salesforce Marketing Cloud lets you acquire more customers and engage them, building strong relationships between your brand and your prospects and clients. You can create and manage email marketing campaigns that work. Instead of sending standard emails, you can automate and customize almost every aspect of your email marketing. The marketing automation allows you to identify your customers’ behaviors and preferences, based on how they respond to your campaigns. Moreover, by integrating Exact Target - Salesforce Marketing Cloud with the other Salesforce’s tools, you can coordinate your marketing activities to the other social media.

The automation capability enables you to differentiate your customers’ journey, by sending the most relevant message to each one of them. This allows you to increase conversions and sales. Every marketing activity can be tracked and analyze, in order to find out what works and what not. By doing so, you’ll be able to improve your marketing and achieve your goals faster.

Powered by the latest innovations in machine learning, Watson is the open, multicloud platform that lets you automate the AI lifecycle. Build powerful models from scratch, or speed time-to-value with pre-built enterprise apps.

IBM Watson is an artificial intelligence platform that provides companies with the power they need to accelerate research and discovery, predict interruptions and enrich interactions.

The platform gives companies complete control over what is important in the business and allows them to retain ownership of their data, training, intellectual property and insights.

What you can do with Exact Target (Salesforce® Marketing Cloud) and IBM Watson

Create new IBM Watson contacts in lists with Exact Target (Salesforce® Marketing Cloud)

Create new IBM Watson contacts in queries with Exact Target (Salesforce® Marketing Cloud)

Update IBM Watson contacts in lists with Exact Target (Salesforce® Marketing Cloud)

Update IBM Watson contacts in queries with Exact Target (Salesforce® Marketing Cloud)

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About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

Other popular IBM Watson integrations offered by LeadsBridge

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