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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is IBM Watson
Powered by the latest innovations in machine learning, Watson is the open, multicloud platform that lets you automate the AI lifecycle. Build powerful models from scratch, or speed time-to-value with pre-built enterprise apps.
Benefits of using IBM Watson
IBM Watson is an artificial intelligence platform that provides companies with the power they need to accelerate research and discovery, predict interruptions and enrich interactions.
Why should I use IBM Watson
The platform gives companies complete control over what is important in the business and allows them to retain ownership of their data, training, intellectual property and insights.
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