Generate more leads with the Expedia + Marketo integration

Expedia is an online travel agency with a slew of competitors. The company was smart enough to roll with the changes necessary to keep the site modern, updated, and competitive with innovations on newer travel sites. Expedia has rolled out innovations like the “Trend Tracker,” which offers a list of destinations, then shows you the best time of year to go by showing a history of airfare prices, hotel rates and weather trends.

On the Welcome Page itself, you’ll find last minute fight deals, plus a “Build Your Trip” widget where you can book a flight, rental car and hotel or a combination of all three plus trip suggestions and contact numbers. Expedia also offers a low price guarantee, and has dropped flight booking fees.

The entire site is very easy to navigate, with links on the opening page that take you through the entire trip process, from providing information to finding good deals to booking your trip. On top of all these, Expedia constantly releases promo blitzes that offer substantial discounts to its customers.

Marketo is a powerful, Best-in-Class marketing automation software that helps companies improve their businesses, building a strong engagement with customers and leads. Marketo has an impressive and advanced features set designed for companies of any size.

Marketo enables you to manage your leads efficiently, by attracting new potential clients, covert them into subscribers and nurture them. Marketo sales insight With Marketo sales insight you have under control your entire sales process. Thanks to this feature, you are able to optimize your funnel to make more sales. Email Marketing tools Marketo’s email marketing solution helps you build a strong and long-lasting relationship with your leads and customers. Thanks to marketing automation.

Marketo allows you to automatically create many segments within your list, which correspond to different email marketing campaigns. Thanks to marketing automation, you’ll be able to send more relevant content and offers to your leads and clients. Marketo social marketing Marketo enables you to integrate and manage your preferred social media channels within your marketing strategy, which allows you to increase the engagement of your audience on social media.

What you can do with Expedia and Marketo

Create new Marketo leads in static lists with Expedia

Create new Marketo leads in lists with Expedia

Update Marketo leads in static lists with Expedia

Update Marketo leads in lists with Expedia

Case study

Dallas Theological Seminary

Founded in 1924, DTS' mission is to provide seminars, courses and publications about biblical education.


Cost per lead decrease

Featured customers

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