Streamline your data management process with the Mailer Lite + Segment.com integration

Mailer Lite is an affordable email marketing software specifically designed for small businesses. The platform gives you everything you need to increase your contact’s base and make more sales, by creating high converting email marketing campaigns.

With Mailer Lite you can increase your subscribers by creating beautifully designed landing pages. The easy drag & drop builder enables you to generate new leads quickly and without stress. Mailer Lite allows you to convert more visitors into leads. Take the most out of your website traffic with pop-up windows. When sending a newsletter, it’s very important to engage your audience with great content and good design.

Moreover, you can easily design your own newsletter with the exclusive drag & drop editor. Your subscribers want to feel special…and of course, they are. With Mailer Lite you can personalize your customers’ journey and create exclusive offers triggered by their behavior. Marketing automation allows you to send most relevant emails for your audience, in order to make the right offer for the right people and increase conversions and sales.

Segment is a powerful API that enables companies and organizations gather and aggregate all analytics data on their websites, and then stream that data to the corresponding analytics platform they are using. This data analytics software can stream and make sense of tons of data that is collected from multiple sources, including desktops, phones, tablets, iBeacons, point-of-sale registers, and TVs.

Segment is specifically designed for B2B service providers who require powerful yet user-friendly analytics tool to help them understand and manage their data better. The tools is basically a simple API that doesn’t require high levels of technical expertise to get familiar with. This help users save tons of development time and focus on more pressing issues. Segment reduces the need for marketing people to rely on highly technical staff to help them as they can now manage the analytics tools themselves.

Segment simplifies the data analytics process by providing users with a central point, a single JavaScript client that gathers and aggregates data and then delivers it to your preferred analytics services. That means you do not have to install a separate data analytics application like Google Analytics or Optimizely as Segment enables you to retrieve data and automatically stream them to services that you specified. The solution helps your business to easily integrate and administer analytic tools without having to open, close, or exit from the system.