Generate more leads with the Mixpanel + Braze (formerly Appboy) integration

MixPanel is a leading product analysis, that lets you track how people behave in your mobile or web application.

MixPanel enables you to discover how people use your application. By doing so, you can get the most relevant data you need to improve your app’s performance with mobile & web analytics. Measure engagement. With MixPanel you can measure the user’s engagement with your app, by tracking time spent on it and actions people take.

Mix Panel tools let you understand every user's journey. Advanced stats will give you an overview of the strengths and weaknesses of your app, in order to decide your next improvement to grow your business. Increase customers’ retention Mix Panel allows you to increase retention and get customers come back to by using email and push notifications. Moreover, with MixPanel you can track sources of web traffic, measure events and page views.

Braze (formerly Appboy) is a customer engagement platform that offers push messaging experiences, email, in-product and much more. Braze's main offices are located in New York, San Francisco, and London.

Braze is designed specifically for today's mobile-first world and for the future of tomorrow's computing. Braze stands out as the platform that allows streaming data in real time and continuously, replacing decades-old databases not built with new technology ones, for on-demand customers always connected.

With data, technology, and teams working together in unison, the Braze platform takes marketing to the next level, the most human brands and the most satisfied customers of every experience.