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What is Mixpanel
MixPanel is a leading product analysis, that lets you track how people behave in your mobile or web application.
Benefits of using Mixpanel
MixPanel enables you to discover how people use your application. By doing so, you can get the most relevant data you need to improve your app’s performance with mobile & web analytics. Measure engagement. With MixPanel you can measure the user’s engagement with your app, by tracking time spent on it and actions people take.
Why should I use Mixpanel
Mix Panel tools let you understand every user's journey. Advanced stats will give you an overview of the strengths and weaknesses of your app, in order to decide your next improvement to grow your business. Increase customers’ retention Mix Panel allows you to increase retention and get customers come back to by using email and push notifications. Moreover, with MixPanel you can track sources of web traffic, measure events and page views.
What is IBM Campaign
Ibm-campaign is a marketing automation tool designed to create and manage and deliver your marketing campaigns through multiple channels, in order grow your business with data on hand. Nowadays, having transparent information about your marketing efforts is more important than ever.
Benefits of using IBM Campaign
Ibm-campaign helps you measure and optimize your efforts, thanks to the most advanced analysis and tracking tools that allow you to exactly understand how you can improve your results. With Ibm-campaign you can improve response rates by running more precise campaigns to your audience. Ibm-campaign enables you to send highly personalized messages to your contacts, tailored for their needs and desires, leveraging marketing automation.
Why should I use IBM Campaign
By addressing your audience through different channel, you’ll be able to reach them exactly where they are. This will allow you to connect with your prospective clients and customers at the right moment, in the right way. At the same time, by measuring your results, you’ll understand which marketing channel works better for a certain type of client.
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