Automatically create audiences from On24 with the Pinterest Customer List Audience integration

ON24 is a webinar software and virtual training solution designed for businesses of any size and industry. With ON24 you can create high performing online events that help you engage your audience and provide a great virtual experience. ON24, in fact, includes over 30 interactive widgets to take the most out of your webinars, including presenter video and live screen sharing. ON24’s webinars are fully customizable with your brand colours, logos and much more.

ON24’s tools enable you to improve your marketing results. The Inbuilt analytics help you identify your best leads. By doing so, you’ll be able to empower your sales team with the insights and data they need to turn more prospects into clients.

ON24 also empowers the communication within team members and improves their productivity. Team members can easily organize online meetings and reunions for internal communications and workflow optimization. Moreover, companies and enterprises can use ON24 to transform their webinars into a powerful platform for corporate training for employees, partners and clients.

Pinterest Audiences allows you to enhance your audience targeting strategy in order to see the most return on your paid media investment. In addition to the keyword and interest targeting already available, Pinterest Audiences allow you to hyper-target relevant audiences and serve valuable content to them. These new targeting capabilities include customer list targeting, visitor retargeting, actalike targeting, and engagement retargeting.

With the customer list targeting, you can upload your email addresses from your customer relationship management (CRM) platform, and match them against Pinterest’s user profiles. Visitor retargeting uses the Pinterest tag, which lets you track what people are doing on your website and create valuable audiences from that information. Maybe you want to re-engage consumers who visited a product page and clicked on a product, but didn’t make a purchase. With visitor retargeting, you can send this exact group of consumers an ad to reinvigorate them knowing that their product interest is likely high.

Actalike targeting allows you to extend and optimize your reach by identifying Pinterest users who look, act, and behave like your existing customers. These are built from customer list audiences or visitor audiences, and expand upon them to help you find new audiences who Pinterest believes act like the people in your seed audiences. What makes Actalike targeting on Pinterest so valuable is that the way users interact with the platform.