Streamline your data management process with the Opt Intelligence + Google Analytics integration

Opt-Intelligence creates engagement ad units that support the growth of the e-mail list for the world's leading marketers and thousands of small businesses, enabling publishers to create large revenue streams and add value to the customer experience.

Thanks to advanced real-time ad targeting, automated optimization capabilities, and a simple self-service toolkit, Opt-Intelligence delivers programmatic excellence for subscriber acquisition, thanks to world-class data. Opt-Intelligence offers the smartest and most reliable way to create informed connections with consumers and provide a quality user experience.

Opt-Intelligence manages a cost-per-subscriber opt-in ad exchange that provides solutions for advertisers and publishers primarily in the United States, Canada, the United Kingdom, and Australia.

Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.

Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.

If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.