Generate more leads with the Opt Intelligence + Lead Metadata (real estate) integration

Opt-Intelligence creates engagement ad units that support the growth of the e-mail list for the world's leading marketers and thousands of small businesses, enabling publishers to create large revenue streams and add value to the customer experience.

Thanks to advanced real-time ad targeting, automated optimization capabilities, and a simple self-service toolkit, Opt-Intelligence delivers programmatic excellence for subscriber acquisition, thanks to world-class data. Opt-Intelligence offers the smartest and most reliable way to create informed connections with consumers and provide a quality user experience.

Opt-Intelligence manages a cost-per-subscriber opt-in ad exchange that provides solutions for advertisers and publishers primarily in the United States, Canada, the United Kingdom, and Australia.

Lead Metadata is a standard format used in Real Estate market. Nowadays a lot of people search for buying homes online. In order to supply this online demand, lead generation websites were born with the aim to connect potential customers to real estate agents.

Lead Metadata has been developed to to identify a unique format for leads’ information, prescribing a way to transport prospects’ data (email, telephone number, etc.) from vendors (such as a real-estate search portals), to consumers (including real estate CRMs). The problem is that, when a software can’t load the leads’ information properly, it’s not possible for real estate agents to manage such data.

Thanks to Lead Metadata, the market players can get the leads from the major lead generation websites and automatically extract the information they need, in order to better manage their leads through their CRMs/email marketing softwares.