Streamline your data management process with the Opt Intelligence + Oracle Responsys integration

Opt-Intelligence creates engagement ad units that support the growth of the e-mail list for the world's leading marketers and thousands of small businesses, enabling publishers to create large revenue streams and add value to the customer experience.

Thanks to advanced real-time ad targeting, automated optimization capabilities, and a simple self-service toolkit, Opt-Intelligence delivers programmatic excellence for subscriber acquisition, thanks to world-class data. Opt-Intelligence offers the smartest and most reliable way to create informed connections with consumers and provide a quality user experience.

Opt-Intelligence manages a cost-per-subscriber opt-in ad exchange that provides solutions for advertisers and publishers primarily in the United States, Canada, the United Kingdom, and Australia.

Oracle Responsys is a marketing platform designed to create a personalized customer experience through different channels.Nowadays, in order to increase your marketing results, you need to make your marketing message relevant to the people you address. Moreover, you can’t use only one marketing channel for delivering your offers. People browse the web through Facebook, Twitter, Youtube.

That’s why Responsys is different than other CRM. First of all, with Responsive you can create cross-channel customer experiences, by reaching them through different platforms.

Responsys allows you to get the data you need to create precisely targeted audiences and deliver the right advertising and content to different buyer personas. By doing so, you’ll be able to improve the engagement with your audience and, consequently, increase conversions and sales, by sending the right offer to the right people. With Responsive you can scale your business, by getting the insights you need in order to understand which strategy works better for you, and achieve your goals.