Streamline your data management process with the Opt Intelligence + Segment.com integration

Opt-Intelligence creates engagement ad units that support the growth of the e-mail list for the world's leading marketers and thousands of small businesses, enabling publishers to create large revenue streams and add value to the customer experience.

Thanks to advanced real-time ad targeting, automated optimization capabilities, and a simple self-service toolkit, Opt-Intelligence delivers programmatic excellence for subscriber acquisition, thanks to world-class data. Opt-Intelligence offers the smartest and most reliable way to create informed connections with consumers and provide a quality user experience.

Opt-Intelligence manages a cost-per-subscriber opt-in ad exchange that provides solutions for advertisers and publishers primarily in the United States, Canada, the United Kingdom, and Australia.

Segment is a powerful API that enables companies and organizations gather and aggregate all analytics data on their websites, and then stream that data to the corresponding analytics platform they are using. This data analytics software can stream and make sense of tons of data that is collected from multiple sources, including desktops, phones, tablets, iBeacons, point-of-sale registers, and TVs.

Segment is specifically designed for B2B service providers who require powerful yet user-friendly analytics tool to help them understand and manage their data better. The tools is basically a simple API that doesn’t require high levels of technical expertise to get familiar with. This help users save tons of development time and focus on more pressing issues. Segment reduces the need for marketing people to rely on highly technical staff to help them as they can now manage the analytics tools themselves.

Segment simplifies the data analytics process by providing users with a central point, a single JavaScript client that gathers and aggregates data and then delivers it to your preferred analytics services. That means you do not have to install a separate data analytics application like Google Analytics or Optimizely as Segment enables you to retrieve data and automatically stream them to services that you specified. The solution helps your business to easily integrate and administer analytic tools without having to open, close, or exit from the system.