Automatically measure the offline impact of your campaigns with Facebook Offline Conversions + Oracle Call Interface integration

The Oracle Call Interface (OCI) is an application programming interface (API) that allows applications written in C to interact with one or more Oracle Servers. OCI gives your programs the capability to perform the full range of database operations that are possible with Oracle8 Server, including SQL statement processing and object manipulation.

Data Guard provides the management, monitoring, and automation software to create and maintain one or more synchronized copies of a production database to protect Oracle data from failures, disasters and data corruptions. Moreover Oracle Advanced Analytics execute powerful computations to the database resulting in dramatic improvements in information discovery, scalability, security, and savings.

Oracle Label Security uses row level data classifications to enforce access controls restricting users to only the data they are allowed to access. It enables organizations to control their operational and storage costs by enabling data with different levels of sensitivity to co-mingle within the same database.

Facebook Offline Conversions is a tracking tool that enables you to measure the effectiveness of your Facebook Campaigns, also if your sales funnel requires multiple, offline events.

By tracking Facebook Offline Conversions, you understand which ads generate the most sales. You can resize your campaigns with this information. This Benefit is particularly crucial if your campaigns promote products that you can sell offline as physical goods, such as cars, homes, consulting.

Because with Facebook Offline Conversions, you can easily monitor your online sales. No matter where people have seen your ad, Facebook will be able to match the data stored on the CRM after the purchase to track them. In this way, you will be able to distinguish between customers who have made purchases online and those who have purchased them in the store.