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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Customer.io
Customer.io is a marketing automation software designed to create high converting emails and campaigns for your business, increasing their engagement with your brand through triggers and delivering more relevant messages to your customer.
Benefits of using Customer.io
Your messages will feel more personal when they’re perfectly timed and triggered with an advanced rules engine. Customer.io allows you to collect users’ data and create groups with the same behavior and preferences. Moreover, you can segment your lists based on what people do, in order to deliver the right message for each user-profile. By connecting Customer.io’s segmentation and automation engine with partners’ apps, it is possible to customize each user’s journey and reach your business’ goals: increase engagement, save time and drive more sales.
Why should I use Customer.io
Customer.io is designed to increase your conversions, which means that you can analyze your marketing and track results. The built-in reporting tool lets you measure all the important data of your campaigns: opens, clicks, and (most importantly) conversions. Customer.io allows email marketers to create email newsletters from scratch, without coding. For advanced users, it is possible to add your own HTML or use beautifully designed templates.