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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Drip
Drip is a marketing automation tool designed to manage your contacts, with the goal of converting more customers. With Drip your marketing automation is easier than ever. At the same time, you’ll get access to the most advanced tools and methods that allow you to address your audience with the most relevant message for them.
Benefits of using Drip
In fact, Drip tools include Marketing Automation. With marketing automation, you can create segments of your audience using triggers, actions, and integrations. Comprehensive contact records, if you manage a sales team, you’ll love that: the whole team will have access to the contact management directly online, so you can maximize your productivity, wherever you are, 24/7. The personalized customer journey, different buyer personas within your lists will enjoy a highly personalized customer journey, that changes based on people’s behaviors.
Why should I use Drip
No matters if you are an experienced marketer or a newbie. With proven blueprints, broadcast, autoresponders and behavior-triggered emails, you can take the most out of your email and bring your marketing on autopilot. To grow your business, you need to track. With Drip you’ll be able to analyze your marketing through built-in solutions that help you achieve your goals.
Thanks to LeadsBridge, Sense Buzz reduced the gap between the lead creation time and the first contact time. Results: CPA: -30%. Conversion Rate: 7X. Response Rate: +50%