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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Pega CRM
Pega CRM is a CRM software from Pegasystems that integrates sales, marketing, and customer support functions in a single solution. Pega CRM also offers end-to-end automation and a real-time artificial intelligence capability to guide customer insights.
Benefits of using Pega CRM
Pega CRM provides tools to recognize and analyze customer behavior and to suggest the next best action for each customer. Furthermore, Pega CRM can acquire and connect customer conversations on multiple channels to anticipate and stimulate their journey.
Why should I use Pega CRM
Furthermore, Pega CRM is designed for very large companies that need to process high volumes of complex requests from customers. Finally, Pega CRM supports various integrations with Outlook, Gmail and other email service providers.
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