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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is SendGrid
SendGrid is a cloud-based SMTP provider that allows you to send email without having to maintain email servers. This tool manages all of the technical details, from scaling the infrastructure to ISP outreach and reputation monitoring to whitelist services and real time analytics. The goal of this software is to make it as easy as possible to add reliable, scalable email to your application so that you can focus on building the core features of your product.
Benefits of using SendGrid
SendGrid is for anyone that needs to send email, whether it’s transactional email or marketing emails and campaigns. We all send billions of emails each month, so thanks to this tool you can handle your email regardless of volume. With SendGrid it’s possible to warm up an IP - which is a process of gradually increasing sending volume over a period of time to establish a reputation as a legitimate sender from the perspective of ISPs (Internet Service Providers). This process is performed when you have a dedicated IP that needs to develop a good reputation to ensure email deliverability.
Why should I use SendGrid
SendGrid has Two Factor Authentication that customers can add a layer of defense, in case their passwords get compromised. When enabled, 2-Factor Authentication prompts users for their usual username and password, as well as a one-time authentication code sent to their mobile device. Two Factor Authentication makes it harder for people who shouldn’t have access to your account to gain access to your account information.