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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Slack
Slack is a real-time messaging platform for modern business teams who work remotely.
Benefits of using Slack
On Slack, people can send direct messages to other team members or share ideas, tasks, documents and much more through public channels. Sharing documents is easier than ever, thanks to a simple drag and drop system that allows you to send images, PDF documents, Google Docs and many other types of files.
Why should I use Slack
Slack enables team members to send and receive face-to-face calls, using camera and sharing their screens. In every moment, you can retrieve a message, a notification or a file shared with Slack, by using the integrated search box. By installing slack’s app into your mobile device or PC, you can stay connected to your team, wherever you go.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%